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Services
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Market Entry Strategy

Market Entry Strategy
Isabel Li
Isabel Li
Director
XL CONSULTING UK LTD

šŸŒ XL Consulting – China Trade Readiness Pack (Ā£1,950)


Ideal for: UK SMEs and scale-ups considering China or Greater China as their next growth market, needing accurate insights and early trusted contacts before committing resources.


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What’s Included (Network-Backed, Actionable, Low-Risk)


1ļøāƒ£ Opportunity & Landscape Snapshot (Desk Research, 3–5 pages)


• Macro view: Market size, growth drivers, policy environment relevant to your sector


• Competitive landscape: Key players and potential partners/distributors


• Barriers to entry: Common pitfalls and regulatory red flags


(Data sources: Chinese government publications, trade bodies, industry reports, local media insights)


2ļøāƒ£ Network Heatmap (Customised 1-pager)


• Leveraging XL Consulting’s on-the-ground network in China, including:


• Government agencies & industrial parks relevant to your sector


• Professional services (law firms, tax advisors, IP consultants)


• Media channels for brand building and awareness


• Identification of 2–3 ā€œwarm introductionā€ targets for early conversations.


3ļøāƒ£ One-to-One Strategy Session (90 minutes)


• Walk-through of findings, cultural considerations, and realistic entry paths


• Advice on leveraging UK trade support (DBT, London Tech Week, Chambers of Commerce) to test the market


• First-step recommendations tailored to your budget and capacity


4ļøāƒ£ Post-Session Quick-Action Guide (Delivered within 48 hours)


• Immediate next steps to explore China with low risk


• Suggested trade shows, business missions, and digital platforms for your sector


• List of potential partners or entry points sourced from our China network


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Delivery Timeline:


• 7–10 working days


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Value Delivered:


• Saves months of trial-and-error or cold outreach


• Provides trusted pathways via Isabel’s government, professional services, and media network in China


• Helps UK companies make informed decisions and find early allies in-market before larger investments



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Isabel Li
Isabel Li
Director
XL CONSULTING UK LTD
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I help UK small businesses take their first confident steps into China and Southeast Asia—building trusted partnerships, growing sales, and navigating cultural differences with ease. As a UK-wide consultant with strong networks in London’s international trade ecosystem and deep connections in China, I’ve supported companies ranging from innovative SMEs to global brands like Tencent and TikTok. Over the past 15 years, I’ve led trade missions, connected UK firms with trusted partners, and helped businesses avoid costly mistakes when entering new markets. Having worked closely with Chinese business owners, investors, and government organisations, I understand the unspoken signals that often shape success in Asia. Whether you’re selling a product or service, I can help you design a practical export strategy and build relationships that last. If you’re ready to grow your business globally, let’s explore how I can support your journey.
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