Introduction to Pricing for Profit

Who: Owners and Partners wanting to substantially increase their net profit through creating a powerful pricing strategy

How: Group online workshop

Duration: 2 hrs

Why attend:

I often work with owners who initially fail to connect the pricing strategy with the making profit strategy. Too often I hear that “ I cannot charge any more but my costs have gone up again”.

The point here is that pricing is a consequence of doing many things well. Do them badly and you cannot charge what you need to. Do them well and you will be able to achieve the right margins, invest and create a business that is moving forward. In every sector there are those businesses moving forward and if you are not one of them then you need to find out why.

One of the main reasons why organisations do not charge the right price is lack of confidence. The answer to this is both technical, perceived value creation, and psychological, your worry that people will not buy if you charge more. Recognise the conundrum?

What will you achieve:

1. A reframed view of what you need the prices to be and how to achieve them linking the pricing strategy with you profit strategy

2. Understanding your differentiation points in key to pricing success and we will work on these during the session.

3. Sales process also has a big impact on your client’s and customer’s perceived value which is what really drives pricing. You will leave the session with specific actions to enable you to address this immediately.

4. Mindset. Not only will your mindset change, you will also be highly motivated to make these changes and see the positive difference in your net margin.

The tools I will show you are all used by successful companies enabling them to grow year on year. Compound growth is the key here and I will show you what difference it can make to you and how to move towards achieving it.