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Introduction to Pricing for Profit

Introduction to Pricing for Profit
Simon Read
Simon Read
Small Business Mentor and Coach
The Business Skipper Limited

At the start my clients often fail to connect the pricing strategy with the making profit strategy. Too often I hear that “ I cannot charge any more but my costs have gone up again”.


The point here is that pricing is a consequence of doing several things well. Do them badly and you cannot charge what you need to. Do them well and you will be able to achieve the right margins, invest and create a business that is moving forward. In every sector there are those businesses moving forward and if you are not then you need to find out why.


This 2.0 hour session will cover these areas and provide you with a reframed view of what you need the prices to be and how to achieve them.


These tools I will show you are all used by successful companies enabling them to grow year on year. Compound growth is the key here and I will show you what difference it can make to you and how to move towards achieving it.


 
Simon Read
Simon Read
Small Business Mentor and Coach
The Business Skipper Limited
 
I have been providing mentoring and training to colleagues and team members for 25 years in a variety of different situations. I am very proud to be a finalist for the 'The Best Mentor Award - Personal Impact' category for the National Mentoring Wards 2025. I currently run a mentoring and coaching business mainly working with the owners and senior directors of small organisations. My experience covers all areas of business, specialising in sales, personal development and strategy.
 

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