Services

Free Business Story Health Check - 30 Minutes

Business Story Brand and Pitch Adviser

JOJOCO Ltd

Could your business communications be working harder?

Most founders know when something isn't landing - the pitch deck that doesn't convert, the brand that doesn't feel right, the story that changes depending on who's telling it. But pinpointing exactly where the problem lies, and what to focus on first, is harder.

That's what this free 30-minute conversation is for.

What to expect:

An exploratory conversation: whether you're early-stage or a growing business, we can't solve everything in 30 minutes; but can get to the heart of what's not working.

I'll ask questions across the key business communications areas:

Why You Exist: your purpose, mission, and whether it connects to commercial value
Why You'll Win: your investor proposition, growth strategy, and competitive story
How You're Known: your brand positioning, messaging consistency, and stakeholder communications

and through it,start to identify where your core communications challenges sit: whether that's in fundraising and pitch messaging; brand clarity; sustainability and impact storytelling - or simply getting people to understand what your business does and why it matters.

What you'll take away:

A clearer sense of where your business communications need the most attention
An understanding of how those challenges connect to each other
A frank, honest perspective from someone with 30 years of experience in strategic communications

What happens next:

Depends entirely on what we find. If there’s potential project and appetite, next steps would involve: deeper discovery (more detailed conversation or information-sharing from you), and, a proposal for a specific piece of work, agreed together. No assumptions. No pressure.

Book a conversation and let's find out what's getting in the way of your business story.

Joe Johnson

Business Story Brand and Pitch Adviser

JOJOCO Ltd

I - help founders build communications that raise investment, win backing and drive growth - working with you to shape a strategic story that engages, informs and convinces. You - have a strategic business issue to communicate, and stakeholders to influence. Together - we'll find the core narrative at the heart of your business, enabling the communications that carry and rely on it. Whether you need to sharpen a pitch deck, build an investor narrative, strengthen your brand positioning, find a clearer messaging framework, tell your sustainability story with credibility; or simply make your business story land - that's where I can help. What makes me different? Either as we go, or all in one go, we’ll grow your Business Story Architecture - my holistic strategic framework that underpins everything your business communicates into one connected, coherent and compelling story. What does that framework look like? Most founders can talk to some of these aspects; few can explain all three elements consistently and comprehensively. That's where I can help: Why You Exist: Mission to money: how purpose drives commercial value Your impact story: credible, not corporate Why You’ll Win: Your Investor proposition: from first meeting to term sheet Your Growth plan - where you're going and how: Strategy made clear Stakeholder confidence - keeping your backers confident and close How You Want To Be Known: Your Brand credentials — what makes you different, with a consistent voice Culture & values - what you stand for and why When these three pillars connect, your business sounds as strong as it actually is, inside and out - to investors, customers, partners, and your own team. How does that work in practice? Collaboratively. You know your business best; my "advisor, not agency" approach builds on that - and with a grounding in Applied Psychology, I bring structured conversation, constructive challenge and relevant frameworks to develop communications you can own, deliver with conviction and evolve as you grow. What do I bring? Thirty years of blue-chip strategic communications experience, (from organisations like Barclays, Prudential, Virgin, Santander, EY, and John Lewis) - applied specifically to the startup and SME world, where clearer communication improves impact and creates additional advantage. London based. Fully remote. Happy to travel. Limited company. Professional indemnity. Completely confidential. If your business deserves to sound as strong as it actually is - let's talk.

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