Founder Coaching

Founder Coaching is a one-to-one coaching service for founders in the scaling or growth stage who are navigating increased complexity, pressure, and responsibility.

As companies grow, the job changes fast. Decisions carry more weight, teams become more specialised, and the founder’s role shifts from doing to leading. Many founders I work with feel stretched between strategy, people, performance, and their own identity in the business.

My coaching creates space to step back, think clearly, and make confident decisions in the moments that matter most. Typical focus areas include leadership confidence, prioritisation, decision-making under uncertainty, managing senior teams, founder wellbeing, and navigating inflection points such as rapid growth, restructuring, or preparing for the next phase.

Before coaching, I co-founded and scaled Oddbox from an early-stage startup to a nationwide business, reaching £30m in revenue, achieving B Corp certification, and raising over £25m in venture funding. That lived experience means sessions are practical, commercially grounded, and rooted in the real challenges founders face — not theory.

This is not mentoring or consultancy. I won’t tell you what to do. Instead, I help you think better, lead more effectively, and act with clarity and intent.

Founder Coaching is best suited to growth-stage founders who want sustainable performance, stronger leadership habits, and decisions they can stand behind.