Connect with Carol Carson of Grow Your Brands International Ltd for small business support on Enterprise Nation

Connect with Carol Carson to grow your entrepreneurial network of start-ups and small business owners on Enterprise Nation.

Carol Carson, Grow Your Brands International Ltd | Enterprise Nation

Want to go international or grow your product brand in the UK?

We help beauty brands develop their market entry strategy for entering the UK and international retail markets, and then manage the implementation of that on the brands behalf. ?We have contacts in retailers around the world and focus on the UK, USA, Canada, Austraila and Asia. Determining which countries your products will have the best sales opportunity is part of the entry strategy work.?

We produce a P&amp;L for each market detailing the costs the brand is likely to incurr and the potential sales once the strategy is implemented. This ensures the brand owners are aware of the upside as well as the downside before any investment is made. It's easy to get all 'rosy glowed' about an international opportunity and we believe in being realistic and practical about what's really involved, along with getting rather excited about the opportunity available to you!

Once the strategy is clear, including the brand postioning and pricing, which may be different to the UK, we develop a retailer pitch deck and start implementing the plan on your behalf, contacting the retailers and buyers and setting up logistics, warehousing, and local social media/PR agencies where needed. ?This means you do not require an in-country presence as we can manage all that for you. ?

In addition to beauty we also have expertise in personal care, baby, and non prescription healthcare.?

We also have a free Facebook group - the Beauty Brand Insiders for brand owners, and an Academy for those looking for help running their brand. ?

Feel free to get in touch if you would like a chat or are unsure what to do next with your brand.?

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Carol Carson

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I've worked with many of the world’s largest retailers and e-tailers, primarily specialising in beauty; personal care and haircare categories. 

Beauty brands are a particular speciality and a passion! I was VP New Markets for Boots International,  Director for The Body Shop and worked in the US and Asia.

If you are starting out and want a view on retail potential and the margins you need to build in from the start, then connect for a chat.

Wishing you lots of success on your brand journey!

Carol Carson

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