Digital Strategy

Felicity McCarthy is founder of Spark Digital. A digital marketing consultant, fractional CMO, digital & overall marketing strategist and trainer with over 25 years of experience, helping her clients to understand how to reach customers and promote their businesses using latest technology. Felicity brings a long track record of leading marketing teams in organisations such as Dell, eBay and Meta over many years. This combined experiences have positioned her as an expert in leading international marketing teams, in addition to being able to apply structures into unstructured environments. Felicity is also very results driven, having worked in these environments, and she brings this ethos of structure and high quality execution, with a keen eye on results to all projects and clients she works with at Spark Digital.  Felicity contributes to industry by speaking at events including Dublin Web Summit, 3XE Digital, Dublin Tech Summit, Social Media Summit, Image Magazine Digital Masterclass, Marketing Week London, Social Media Week London & Business Startup Show London.