Services

Crafting your Brand indentity

Director

Bespoke Advantage

Every brand needs a brand identity. What does this mean?

An identity is a set of tools or elements used by a company to create a brand image. A brand image is a customers’ perception of the brand consisting of various associations related to it and memories about interacting with it. An identity and its elements stem from a company’s mission, brand value proposition, long-term goals, competitive position on the market, and relevance to the values and interests of your target audience. These factors have a foundational nature and, in the branding process, describe what a company wants to communicate.

Creating a strong brand identity should help you to:

Attract the right customers.
Build trust and your credibility with your customers.
Provide you with a distinctive point of difference.
A strong identity needs to work for everyone, both your internal team (e.g., brand ambassadors, content creators) and the people who will interact with it (e.g., customers

Looking for support with your brand identity? Get in touch to discuss how we can support you.

Janet Milner-Walker

Director

Bespoke Advantage

Great to meet you, I am the founder of Bespoke Advantage and BeautytoLife. Bespoke Advantage is an international beauty brand consultancy, as a team of experts, associates and business partners, we build beauty brands across international markets supporting our clients from ‘concept to shelf’. We work with a diverse portfolio of clients from brands to retailers, investors, distributors, embassies and trade bodies through developing their strategy, designing their branding and brand identity, managing their product development and devising their go-to-market strategies. Over the years we have developed brands in the skincare, fragrance, haircare, suncare, cosmetics and wellness industry. BeautytoLife is the educational arm to Bespoke Advantage. In 2022 I transformed the same ‘concept to shelf’ process we apply when working with our clients on a 1-2-1 basis, into an online programme, where we coach our clients across international markets, in how to build a brand in the beauty and wellness industry from ‘concept to shelf’. By logging in online, you can learn from the comfort of your home, how to build your brand and by joining our newly created online Beauty Business Club, you can join a consortium of other passionate brand founders, to do this too. By joining our Beauty Business Club not only are you learning to build your beauty brand, but through our coaching, accountability, online webinars and experts, you have the full support of Bespoke Advantage behind you, to support you too. Prior to founding my business, I was fortunate to have had the opportunity to work across an industry as dynamic as the beauty industry and have gained first-hand experience in building beauty brands for multi-national companies and leading retailers including M&S, Boots, Harvey Nichols and for global travel retail companies. If you are looking for expertise to support you in building your brand – get in touch – I would love to hear from you. You can read more on: www.thebespokeadvantage.com / www.beautytolife.co.uk / www.janetmilnerwalker.com

You might also like…

Webinar

Chantal Gagnon

Socolo Ltd

Wed 10th Aug 2022

Lunch and Learn: How to find your why

The importance of finding your 'why' and how to use it to start a business or propel your current business forward.

Groups

Henry Blanchard

Uganda Marathon

Next Generation: Accountability - commit to your weekly goals here

A group for all Next Generation participants. Join other likeminded entrepreneurs and trainers to learn how to stick to weekly goals and be held accountable for your business! If you’re not part of the Next Generation Bootcamp but would like to connect with like-minded business owners, don’t worry, there’s a group for you too!

Services

Victoria Prince

Touchpoints Business Marketing Ltd

Growth Program

8 weekly sessions to simplify & supercharge your marketing strategy. This is based in a group setting which allows you and your peers to bounce ideas off each other, potentially finding a client along the way. The content in this program is the same as our Marketing Masterplan service just offered in a group setting. If you'd prefer to complete this on a one-to-one bases, take a look at our Marketing Masterplan service. Here's the link to apply for the Growth Program: https://vip.tou

Cost: £250 - £499

Start your business journey today

Take the first step to successfully starting and growing your business.

Join for free