Services

Amazon General Audit

Director

Cobalt

Struggling to understand how your brand really performs on Amazon? Cobalt Consulting offers a comprehensive Amazon General Audit designed to give you clarity and actionable next steps.

What we deliver:

External scan: We review how your products appear on Amazon today: listings, content quality, pricing, reviews and competitor positioning.

Internal benchmarking: Using data you provide (sales, costs, catalogue details), we benchmark performance against category norms and identify gaps in visibility, conversion, and margin.

Action plan: You’ll receive a short‑term, practical roadmap highlighting immediate fixes and opportunities to improve sales, reduce wasted spend and strengthen compliance.

Why Cobalt?

With deep experience running Amazon launches, troubleshooting Vendor/Seller Central and building operational playbooks for brands across Europe, we cut through complexity to give you a clear, actionable view of your Amazon business.

This audit is ideal for brands wanting a quick, affordable health check before committing to larger projects, ensuring you know exactly where to focus for growth.

Andrew Mackintosh

Director

Cobalt

With over 20 years in retail and e-commerce, I've held leadership roles at Amazon, Tesco and Homebase overseeing supply chain transformation and business strategy. Most recently, I spent a decade at Amazon leading the corporate business in Ireland and launching Amazon.ie. That experience gave me deep insight into how large e-commerce platforms work and where businesses struggle to unlock growth. I founded Cobalt Consulting to help manufacturers and brands navigate Amazon profitably. Most businesses find Amazon's complexity overwhelming: unclear where to focus, uncertain on margins, exposed to brand risk. I'm passionate about unpicking that complexity and building sustainable operations. My approach is analytical and detail-driven. I've managed significant P&L accounts, driven cost-to-serve improvements and delivered complex transformation projects. Beyond the spreadsheets, I believe in collaboration, working as an extension of a client's team to build lasting capability. Outside work, I'm kept busy by my two young children and enjoy reading business biographies. I'm here to help businesses see Amazon not as a necessary evil, but as a genuine growth channel.

Start your business journey today

Take the first step to successfully starting and growing your business.

Join for free