Services

Amazon Advertising Audit

Director

Cobalt

Not sure if your Amazon Ads are really working for you? Cobalt Consulting offers a deep‑dive Amazon Advertising Audit that uncovers how your spend is performing and where it’s being wasted.

What we deliver:

Data‑driven analysis: We pull and structure your campaign data, using advanced software and Amazon tools to surface insights you won’t see in Campaign Manager alone.

Performance benchmarking: We compare your spend, click‑throughs, conversions and ACoS against category norms to highlight inefficiencies and missed opportunities.

Actionable roadmap: You’ll receive a short‑term plan to cut wasted spend, defend your listings and reallocate budget to the campaigns and keywords that actually drive profitable growth.

Why Cobalt?

With hands‑on experience in Amazon Ads strategy, campaign structuring, and troubleshooting, we specialise in turning complex data into clear, actionable steps. Our audits are pragmatic, affordable, and designed to give you confidence in your advertising investment.

This audit is ideal for brands who want a quick, expert health check before scaling spend, ensuring every pound works harder on Amazon.

Andrew Mackintosh

Director

Cobalt

With over 20 years in retail and e-commerce, I've held leadership roles at Amazon, Tesco and Homebase overseeing supply chain transformation and business strategy. Most recently, I spent a decade at Amazon leading the corporate business in Ireland and launching Amazon.ie. That experience gave me deep insight into how large e-commerce platforms work and where businesses struggle to unlock growth. I founded Cobalt Consulting to help manufacturers and brands navigate Amazon profitably. Most businesses find Amazon's complexity overwhelming: unclear where to focus, uncertain on margins, exposed to brand risk. I'm passionate about unpicking that complexity and building sustainable operations. My approach is analytical and detail-driven. I've managed significant P&L accounts, driven cost-to-serve improvements and delivered complex transformation projects. Beyond the spreadsheets, I believe in collaboration, working as an extension of a client's team to build lasting capability. Outside work, I'm kept busy by my two young children and enjoy reading business biographies. I'm here to help businesses see Amazon not as a necessary evil, but as a genuine growth channel.

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