Storytelling and the brand of personality | Grow London Local

In this session, business consultant Sally Leonard reveals practical ways to uncover customer insights and weave them into stories that people will find compelling.

Key takeaways from this session

• How to identify and map your customer's core values through research and behavioural analysis, moving beyond surface-level demographics to understand what truly drives their decisions.
• Why value-aligned storytelling creates stronger brand loyalty and conversion than feature-focused messaging, with real-world examples of brands that get it right.

• A practical framework for translating customer insights into consistent and authentic brand stories across different touchpoints, from social media to sales conversations.

About the speaker

Sally is a business consultant with over 20 years' experience supporting creative businesses at every stage, from early-stage start-ups to established brands.

She particularly specialises in jewellery and the wider precious-metals sector, combining deep industry knowledge with practical, commercial insight.

Sally also specialises in working with product-based creatives, helping them to clearly understand their products, market positioning and ideal clients.

Her work often focuses on demystifying complex strategy and pricing structures, enabling businesses to make confident decisions, build resilience and grow in a way that's both sustainable and true to their creative values.

If you have any questions you'd like Sally to answer during the webinar, please send them to events@enterprisenation.com.

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How to join the online webinar

When you register for the webinar, you'll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don't receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)

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