Developing a winning brand proposition
Posted: Thu 1st Aug 2024
What is your brand proposition – is it compelling for your target customer and does it give your business a competitive advantage?
In this Lunch and Learn, Steve Paul explores how to develop a desirable, differentiated, and defensible proposition that can form the basis of all your marketing and sales communication. He also shares how to test the strength of your brand proposition.
Topics covered in this session
How to map the position of your brand, product or service in the market versus your competitors
A template you can use to build a powerful positioning statement
A methodology for testing the strength of your brand proposition
About the speaker
Steve is an experienced leadership coach and an expert mentor in branding, marketing, communications and digital. He has a wealth of practical hands-on marketing and sales experience gained by leading marketing and sales activities at Philips Electronics, IBM/Lotus, Harper Collins and The BBC.
Relevant resources
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