Why the future of business is neurodivergent | Lunch and Learn

Most business advice was built for one type of brain.

But the founders changing industries, spotting gaps others miss and building businesses that actually stick are often the ones who were told they think "differently".

In this session, Amanda Perry makes the case that neurodivergent thinking isn't a problem to be fixed, but a competitive advantage.

Drawing on 18 years of working with entrepreneurs and her book Brain First Business, Amanda will show you how understanding how your brain works is the most underrated business strategy available to you right now.

Topics covered in this session

• Why the future of business is neurodivergent: The traits that traditional workplaces pathologise – hyperfocus, pattern recognition, non-linear thinking – are exactly what modern business demands. You'll leave with a new frame for your biggest strengths.
• How to build a business that works with your brain, not against it: Practical strategies for structuring your work, your offers and your decision-making around your actual cognitive style – not a productivity system designed for someone else.
• The Brain First framework in action: A clear, actionable model for making better business decisions by starting where all good strategy starts: understanding yourself.

About the speaker

Amanda Perry is a strategist, an entrepreneur and the author of Brain First Business (John Murray Press, 2026).

With 18 years of experience working with entrepreneurs and four business exits of her own, she's the founder of Brain First, a media platform for neurodivergent founders and leaders, and the creator of Brain First Workplace, the training and accreditation programme that helps businesses earn the Brain First Mark and build cultures where every brain can do its best work.

If you have any questions you'd like Amanda to answer during the webinar, please send them to events@enterprisenation.com.

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How to join the online webinar

When you register for the webinar, you'll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don't receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)

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