Loading profile data...

Loading profile data...

Events
 

Tuesday 7th Apr 2026

When to build or buy AI solutions | Lunch and Learn

When to build or buy AI solutions | Lunch and Learn

Get your ticket
Price:FREE
Date:Tue 7th Apr 2026
Time:11:00 - 11:30

One of the most consequential decisions that founders face is how to actually implement AI in their businesses.

Should you build custom solutions, buy off-the-shelf products or do a bit of both?

In this webinar, Julian Musson focuses on ways to implement AI inside a business. You'll learn the pros and cons of each approach and the practical realities that determine whether using AI will be a success or a failure.

Topics covered in this session

  • What it actually takes to build your own AI solutions, including the often-hidden costs and timeline realities that catch founders off guard
  • Understand when buying makes sense (and when it doesn't), plus how to evaluate the hybrid approach that many companies are quietly pursuing
  • How to promote your brand on a small budget
  • A practical decision framework that considers your specific situation – your stage of revenue, technical capabilities, time pressures and tolerance of risk
  • Critical warning signs that will help you avoid the expensive mistakes that derail AI initiatives
  • How the most successful implementation strategies often evolve over time

About the speaker

Julian works with small and scaling B2B organisations, focusing on AI-driven revenue growth. His background is product development, working closely with customers to help them implement and adopt technology.

He has a deep knowledge of business systems, having deployed HR, recruitment and payroll software-as-a-service in complex environments.

He's currently co-founder at RevGeni.ai, a company specialising in marketing, sales and customer success solutions for growing SMBs.

If you have any questions you'd like Julian to answer during the webinar, please send them to events@enterprisenation.com.

-------------------------------

How to join the online webinar

When you register for the webinar, you'll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don't receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)

About Enterprise Nation

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business. Join today to get everything you need to start and grow your small business, in one place.


 
 
I work with small and scaling B2B organisations focussing on AI-driven revenue growth. My background is product development, working closely with customers on implementation and adoption of technology. I have deep knowledge of business systems having deployed HR, Recruitment and Payroll software-as-a-service in complex environments and am currently co-founder at RevGeni.ai where we specialise in marketing, sales and customer success solutions for growing SMBs.
 

Get business support right to your inbox

Subscribe to our newsletter to receive business tips, learn about new funding programmes, join upcoming events, take e-learning courses, and more.

Start your business journey today

Take the first step to successfully starting and growing your business.