Storytelling and why it matters in business | Lunch and Learn

ANNE BETH JORDAN - Business Coach/Mentor

Price:	FREE
Date:	Mon 24th Nov 2025
Time:	12:00 - 12:30

When you're building a business, it's easy to focus on the tangible, like your product, your pitch or your pricing. But what truly sets you apart isn't just what you sell – it's the story you tell.

In this session, Anne Beth Jordan will tell you how to tailor your story to fit your client's audience's needs – whether you're inspiring, selling or building your brand.

You'll also leave with practical storytelling techniques you can apply immediately to your business communications.

Topics covered in this session

Why we all have a story to tell – and which one will help you connect with your client's business

Using story strategically in branding, marketing and leadership

Balancing vulnerability and professionalism – when your stories draw your clients closer to you

About the speaker

Beth is a mentor and coach with over 25 years in the fashion import/export trade. She offers strategic insights from start-up to exit and all the in-between stages.

If you have any questions you'd like Beth to answer during the webinar, please send them to events@enterprisenation.com.

--------------------------------

How to join the online webinar

When you register for the webinar, you'll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don't receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)

About Enterprise Nation

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business. Join today to get everything you need to start and grow your small business, in one place.

Anne Beth Jordan

ANNE BETH JORDAN - Business Coach/Mentor

. "I help business owners and their teams break past limitations, build unshakable confidence, and unlock new possibilities for success, through fearless, transformative coaching, I empower them with lasting change from within." With over 30 years of experience in building a business from startup to exiting to a new career in becoming a Coach/Mentor/Adviser, i would like to think that I can share all my years of the everyday running of a business, to driving growth in great times of adversity, to continually realigning my business to current market trends and still finding the joy of being in business and now helping others to achieve their dream to pass on as a legacy to the next generation of entreprenuers and their staff. My Vision: - to help you discover your unique 'what's next' in the evolving world of work. My Mission: - help you strategise your business to creating success for yourself and others around you, through real time plans that enable you to create a longlasting and sustainable life. For more information on how I started my business, happy to share this link with you. I hope you find it of interest and help as you embark upon your business journey https://www.brainzmagazine.com/post/how-a-young-entrepreneur-built-a-linens-empire-trading-with-1980s-china for further insights in what other clients have said, please see a few one liners below from Hannah Cain from the HELP TO GROW PROGRAMME 1. Beth’s mentorship gave me the strategic clarity and confidence to lead with vision and purpose. 2. Insightful, challenging, and transformative—Beth’s guidance reshaped how I approach leadership and decision-making. 3. With Beth’s mentorship, I gained the ability to cut through complexity and focus on what truly drives success. Sarah Cox of Nobel Events 1. Beth’s mentorship unlocked my true potential, transforming both my mindset and my approach to success. 2. Through Beth’s expert guidance, I gained confidence, clarity, and the skills to navigate challenges with ease. 3. Beth’s support wasn’t just insightful—it was life-changing, empowering me to grow and lead with purpose.

Get business support right to your inbox

Subscribe to our newsletter to receive business tips, learn about new funding programmes, join upcoming events, take e-learning courses, and more.

Start your business journey today

Take the first step to successfully starting and growing your business.

Join for free