Lunch and Learn: Scale your business with discovery commerce and TikTok Shop

In a 2024 report, Retail Economics estimated that discovery commerce will reach $16 billion by 2028 in the UK. TikTok Shop empowers TikTok users to discover new, unique and trendy products and to get inspired by authentic sellers and creators they trust.

In this Lunch and Learn, Nora Zukauskaite, integrated marketing director at TikTok Shop UK, will explain how small business owners can harness the power of TikTok Shop to drive growth and connect with a wider audience.

This webinar is designed for small business founders and owners who sell goods and products to help them learn how to open a shop and grow revenue through shoppable content on TikTok Shop in several simple steps.

Key takeaways from this session:

• Discover why it is important to have TikTok Shop in your commercial strategy in 2025, including the latest trends and insights
• Learn how to start and sell on TikTok Shop. Discover practical top tips for you to implement
• Be inspired: Discover stories of businesses that started small and scaled through TikTok Shop

Ready to grow your business on TikTok Shop? Sign up today and start reaching millions of customers with your products! Click here to get started.

If you have any questions you'd like Nora to answer during the webinar, please send them to events@enterprisenation.com.

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How to join the online webinar

When you register for the webinar, you'll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don't receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (When you register for the webinar, you'll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don't receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)

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