Organic vs paid social media: Where to invest your time and budget

Can businesses still grow successfully through organic social media, or has social become a pay-to-play environment?

If you start investing in paid reach, what does that mean for your organic performance?

In this practical Lunch and Learn, Rebecca Hopwood, founder of Youbee Media, will explore how organic and paid social media actually work together, the different jobs they do, and when investing in advertising can help accelerate your growth.

We'll look at the foundations businesses should have in place before spending money on ads, why paying for more reach won't necessarily fix content that isn't working, and how to decide where your time and marketing budget will have the greatest impact.

You'll leave with a clearer understanding of when to focus on organic, when paid social makes sense and how to build an approach that uses both strategically – without feeling like you have to pay every time you want your business to be seen.

Topics covered in this session

• The different roles of organic and paid social media
• When it makes sense to start investing in paid social
• How to decide where to invest your time and budget

About the speaker

Rebecca is the founder of Youbee Media, a Leeds-based marketing agency helping businesses build stronger brands through social media, content and strategic marketing support.

With over 15 years' experience in marketing, sales and business development, Rebecca works with businesses of all sizes to make marketing feel more practical, purposeful and achievable.

Alongside running Youbee Media, she regularly delivers social media and marketing workshops for business owners, entrepreneurs and students, helping people understand not just what to do, but why they're doing it.

If you have any questions you'd like Rebecca to answer during the webinar, please send them to events@enterprisenation.com.

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How to join the online webinar

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