In this webinar, Diana Muendo and Sam Lehane of M.Y.O (Make Your Own) talk about start-up life and all things marketing. Get expert marketing insights.

Lunch and Learn: Marketing tips for bootstrapped start-ups

Webinar

In this Lunch and Learn, Diana Muendo and 

 talk about start-up life and all things marketing!

Diana and Sam are a couple with non-creative backgrounds, who for four years have been running M.Y.O, a creative studio for adults based in Central London. 

Encouraging over 10,000 adults to get creative online and offline, Diana and Sam run arts and crafts creative workshops for teams, support brands with product launches, co-host a podcast on creativity, wellbeing and happiness... and have a range of creative kits.

With no external equity investment, they've been on quite the journey of being nimble with money and strategic with marketing, to help them grow.

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business.

to get everything you need to start and grow your small business, in one place.

Watch previous Lunch and Learns from our library of webinars

Diana Muendo and Sam Lehane of M.Y.O talk about start-up life and all things marketing!

I&apos;m a <a href=&apos;https://danmartinuk.com/&apos; target=&apos;_self&apos;>freelance journalist and event host</a> who helps small businesses and the organisations that support them. I&apos;m also Enterprise Nation&apos;s news reporter and Bristol Local Leader.
I have 20 years of experience as a small business journalist having interviewed hundreds of entrepreneurs from famous names like Sir Richard Branson and Deborah Meaden to the founders behind brand new start-ups.
I&apos;ve worked for a range of leading small business publications and support groups, most recently as head of content at Enterprise Nation where I was responsible for the prolific output of content on the company&apos;s blog and social media. I now freelance for Enterprise Nation as the website&apos;s <a href=&apos;https://www.enterprisenation.com/business-news&apos; target=&apos;_self&apos;>news reporter</a> and as the host of the <a href=&apos;https://www.enterprisenation.com/podcast&apos; target=&apos;_self&apos;>Small Business sessions podcast</a>.
I&apos;m based in Bristol where I run and host regular events with the local small business community in my role as Enterprise Nation&apos;s Local Leader for Bristol. I also have strong connections with other major business organisations in the south west region.
In total, I&apos;ve hosted over 100 events including conferences with an audience of hundreds for international brands like Xero and Facebook and live web chats from inside 10 Downing Street.
With my partner, I co-run <a href=&apos;https://www.lifestyledistrict.co.uk/&apos; target=&apos;_self&apos;>Lifestyle District</a>, a lifestyle blog focused on culture, art, theatre and photography.

Freelance content creator & event host

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Hello! I am a Programme Manager at Enterprise Nation, with a passion for providing support for small business owners through digital campaigns with our partners. I have a particular love for all things marketing, online and in-person events and strategy!&nbsp;

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A group for all Next Generation participants. Join other likeminded entrepreneurs and trainers to learn how to stick to weekly goals and be held accountable for your business! If you’re not part of the Next Generation Bootcamp but would like to connect with like-minded business owners, don’t worry, there’s a group for you too!

I’ve worked in marketing for over 20 years, and I love it! No two days are the same and it’s this variety that makes marketing so special for me.
The last company I worked for, Constant Contact, gave me the opportunity to work with 100s of small businesses across the UK. It was the best nearly four years I’ve had in a job! The business owners I met were (and still are) incredible. You could say I was bitten by the small business bug.
In 2016, I was made redundant. I knew I still wanted to work with micro businesses, so when my husband said I should start my own business, I didn’t need a huge amount of convincing. After all, I loved sharing email marketing tips with small business owners, and this way, I could do it all the time. How could I not love that?
Something that has made running my business easier is tech. And not just for marketing. I’m a big advocate for using technology to streamline what I do. Given I’m the only person in my business, anything that makes my life easier is a win in my books. Here’s some of the tech that powers my business:
<ul>
<li>Accounting – I use an online tool that helps me keep track of what I’m spending, generate invoices (and automate sending them), as well as doing my expenses.</li>
<li>Payments – clients that pay me a set amount each month do so by direct debit. I use GoCardless to help me do this. I also use Stripe to help those who want to pay by credit card. It all gets automatically reconciled in my accounting app!</li>
<li>Design – I’m a BIG fan of Canva. I’ve been using it almost as long as I’ve been running my business. Anything is possible in Canva for those of us not blessed with design skills!</li>
<li>Industry knowledge – I have Google Alerts set up so I can keep up with trends in email marketing and the small business world. I also get alerts if I or my business are mentioned anywhere online.</li>
<li>Email marketing – where would I be without it? I use <a href=&apos;https://www.constantcontact.com/partner-offer?pn=marketingbyminal&intent=try&plantype=better&apos; target=&apos;_self&apos;>Constant Contact</a> for sending all my emails – my regular newsletter as well as my automations. It has a bunch of other digital tools too.</li>
<li>AI – OMG, how much time am I saving using AI? Around 4-5 hours a WEEK! That’s right, it’s a massive game-changer. I use ChatGPT.</li>
<li>My mobile – mustn’t forget this! I’m never without it. It helps me run my business when I’m not at my desk.</li>
</ul>
Now, if you struggle with getting your email marketing done, I’d love to hear from you. You didn’t start your business to become an email marketing expert. You do what you do because you love it. I want to help you figure out the email marketing stuff so that you can make money! It’s as simple as that. When you succeed, so do I. Plus, I get a warm glow knowing I helped you. Get in touch and tell me about your email marketing struggles!

The Muffin Email Marketing Package

Perfect for those in a time crunch, ‘The Muffin’ is your quick fix to email marketing. Just send me your content, and I’ll handle the rest – from crafting engaging subject lines to scheduling the send-off. 

It’s hassle-free, straightforward, and ideal for getting that one important email out with ease. What it includes:

1 email, featuring up to 3 topics.
You send me all the content, including images you want to use.
I’ll do 2 rounds of edits to make sure it’s perfect for you.
I’ll craft your s

Are you keen to see your cutting-edge tech ideas come to life? You&apos;re in the right place!
Hey there! I’m Mardien, the Founder of Today Consultancy Ltd.
I founded this consultancy because I noticed something troubling: many businesses struggle to bring their digital and data products to market successfully. They often lack the specific expertise or resources needed, and hiring full-time isn&apos;t always the solution.
That’s where Today Consultancy Ltd steps in. 
With nearly two decades in market research and over 12 years specializing in digital solutions, apps, and data products, I&apos;ve learned how to turn ideas into reality. My dedication to industry standards is evident in my contributions to initiatives like the Market Research Society’s Data Quality program.
At Today Consultancy Ltd, we&apos;re here to help your business thrive in the digital world.
We specialise in guiding businesses through the process of building commercially successful digital and data products. 
From validating your idea to crafting top-notch digital solutions, we&apos;ve got you covered.
Whether it&apos;s apps, dashboards, bots, or anything in between, we have the skills and experience to bring your vision to life.
And that’s not all! 
We&apos;ll even handle tasks like designing your website and managing your SEO, ensuring your new digital venture gets the attention it deserves.
Don&apos;t let your ideas gather dust. We are here to help you turn them into reality.
Imagine a future where your company’s digital products aren’t just surviving, but thriving.
Did you know that a staggering 95% of new digital products launched each year fail? Why?
Because they lack a clear strategy and direction. To avoid becoming part of that statistic, you need:
- A solid product strategy aligned with your company&apos;s goals.
- A roadmap that incorporates feedback from your team and customers.
- A digital product that keeps customers coming back for more.
- A plan to create an environment where your product can grow.
- A strategy to maximize your assets, whether it&apos;s data or technology tools, for increased efficiency and revenue.
Stop worrying about the direction of your product. Let us guide you from idea to revenue.
Let’s work together to bring your innovative ideas to life, starting Today.

Founder and Lead Consultant

Mardien Drew

Are you keen to see your cutting-edge tech ideas come to life? You&apos;re in the right place!
Hey there! I’m Mardien, the Founder of Today Consultancy Ltd.
I founded this consultancy because I noticed something troubling: many businesses struggle to bring their digital and data products to market successfully. They often lack the specific expertise or resources needed, and hiring full-time isn&apos;t always the solution.
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Lunch and Learn: Marketing tips for bootstrapped start-ups

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