Lunch and Learn: How to write an engaging press release

Are you tired of sending press releases to journalists and hearing… crickets? Or you don’t even know where to start when writing a press release?

Press releases are once again the preferred way of communication for journalists when it comes to hearing from you. In this Lunch and Learn, Hayley Knight will share her experience and expertise in writing press-worthy press releases, including their benefits, how to write them, what to include (and avoid), how to successfully share your story and the best way to pitch them for desired results.

You will learn best practices and how to create a viral news story with one press release.

Hayley is the co-founder of the PR and marketing agency, BE YELLOW, helping businesses and individuals make a social impact. She has over 10 years of experience in PR, is Elle UK’s 23 under 30 and is a TEDx speaker. In just six months, Hayley has achieved 450 pieces of coverage for clients.

Key takeaways from this session:

• Discover why your business needs a press release
• Learn how to write a press release that gets noticed
• Identify your key PR targets and pitch your release to them effectively

If you have any questions you'd like Hayley to answer during the webinar, please send them to events@enterprisenation.com.

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How to join the online webinar

When you register for the webinar, you'll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don't receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)

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