How to use AI in marketing ethically and responsibly | Lunch and Learn

Wilde Marketing

Price:	FREE
Date:	Thu 30th Oct 2025
Time:	12:00 - 12:30

Want to create high-quality content faster without losing your brand's voice or accuracy?

Join expert marketer Martin Wilde for a fast, hands-on session for organisations on using AI across your marketing and comms.

From website content and email marketing to social posts and promotional materials, learn how to ideate, draft, localise and repurpose quickly without the risk of creating generic content, losing accuracy and your unique tone of voice.

Leave with a pre-publish checklist, challenge prompts and a process that keeps content accurate.

Topics covered in this session

A practical, end-to-end workflow, from idea to publication, with clear approval steps that protect accuracy, tone and reduce bias

A copy-and-paste prompt pack to ideate, outline, draft and publish repurpose across web, email and social

Ethical guardrails and quick tests (cite-or-strike, five-second clarity, bias scan)

About the speaker

Martin Wilde helps purpose-led organisations grow their reach and impact through clear, strategic communications and marketing.

He specialises in SEO, PPC, simple attribution systems and training, and has delivered training to more than 300 marketers across a variety of organisations.

If you have any questions you'd like Martin to answer during the webinar, please send them to events@enterprisenation.com.

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How to join the online webinar

When you register for the webinar, you'll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don't receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)

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Martin Wilde

Wilde Marketing

I’m Martin Wilde — founder of Wilde Marketing, a digital marketing agency helping charities, education providers, researchers, and mission-led organisations grow their reach and impact through strategic, human-focused marketing.Over the past decade, I’ve worked across global and regional brands to deliver high-performing strategies in SEO, paid media, website development, and marketing operations — scaling programmes, building internal capability, and optimising tech stacks to drive meaningful growth.Wilde Marketing was born from my belief that good marketing doesn’t just increase numbers — it changes lives. That might mean helping a mental health charity reach 74% more young people through better digital engagement. Or scaling PPC initiatives for a global business by improving campaign targeting, automation, and user experience. It’s marketing with purpose — and performance.A few things I’ve delivered along the way:Developed digital roadmaps and performance dashboards for marketing teams of 100+Led cross-functional campaigns across SEO, PPC, and CRM that generated multi-million-pound returnsTrained over 300 marketers in digital skills, collaboration, and impact-led thinkingHelped multiple organisations streamline workflows and scale more effectivelyBut beyond the numbers, I’m most proud of being someone people trust to get it done — thoughtfully, strategically, and always with purpose.If you're a mission-led organisation looking to grow your audience, amplify your message, or scale your marketing operations, I’d love to connect.

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