Friday 16th Feb 2024

Lunch and Learn: How to stand out in the competitive fashion market

Lunch and Learn: How to stand out in the competitive fashion market
Natalie Binns
Natalie Binns
Natalie Binns Consulting

Date:Fri 16th Feb 2024
Time:12:00 - 12:30

Are you an aspiring fashion entrepreneur looking to start your brand and wondering how to stand out in a crowded market?

In this Lunch and Learn, Natalie Binns will take you through the strategies to find your USP, establish your target market and price your products for profitability.

Natalie started her career in the buying offices of some of the UK’s most recognisable brands. Seeing first-hand how wasteful and damaging the fashion industry could be drove her to start her own consultancy, helping independent fashion brands become the best version of themselves, driving sales and sustainability.

Key takeaways from this session:

  • Learn how to differentiate your brand from competitors by identifying your unique selling proposition (USP) and target market
  • Gain insights into cost analysis, competitive benchmarking and effective pricing strategies to maximise revenue and deliver value to customers
  • Learn how to effectively communicate the value of your products to capture customer attention and loyalty

If you have any questions you'd like Natalie to answer during the webinar, please send them to


How to join the online webinar

When you register for the webinar, you'll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don't receive the link within two hours of signing up via Eventbrite, please let us know by emailing (Note: It may be in your junk folder.)

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Natalie Binns
Natalie Binns
Natalie Binns Consulting
With 15 years of industry expertise in buying for renowned UK brands like ASOS and Allsaints, Natalie Binns is a true authority in the field of sustainable fashion. Having gained invaluable experience in global markets, she witnessed the damaging and exploitative practices within the industry, fueling her desire to be part of the solution rather than the problem. Inspired to make a difference, Natalie established a consultancy that brings big brand thinking to small brands, igniting their launch and growth while driving sales and profit, all with sustainability at the core. From design to delivery to store, Natalie supports businesses throughout the entire product life cycle. Natalie's passion and innovative approach have earned her recognition as a respected thought leader in sustainable fashion. She has made notable appearances on BBC Radio 4, Woman's Hour,, BBC Business, Hello! Magazine, and Drapers Sustainability Conference. Additionally, Natalie shares her knowledge by lecturing at the University of Westminster. When it comes to sustainable fashion, Natalie Binns is the expert you need by your side to revolutionise your brand and make a lasting impact. Get help with: Sourcing - including UK manufacturers and sustainable fabrics with low MOQ Brand Strategy - Identifying your target customer, market and brand values Managing production and setting up a critical path with realistic timelines so your deliveries will be on time Cost price negotiation and improving target margin Range building, encouraging multi purchases, increasing basket value, capitalising on bestsellers, lowering risk Improving lead times Design direction and product development - sample shopping, inspiration gathering, cost engineering Competitor analysis and market research Sustainability strategy, training and implementation Preparing to wholesale

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