In this Lunch and Learn, Tom Luke dives into what effective cross-selling and upselling are and the impact each of these methods has on your business.

How to master cross-selling and upselling

Webinar

 dives into practical strategies and proven techniques for implementing effective cross-selling and upselling. He also uncovers the secrets behind these influential sales approaches, identifies opportunities, embraces a customer-centric mindset and understands how to measure success.

 after consistently observing the insufficient investment made in sales personnel and their skill development. Through proper recruitment, education and a cultural shift, Tom aims to transform the sales landscape into a thriving and invigorating sector, rather than one plagued by high turnover and continual burnout.

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business. 

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Lunch and Learn: How to master cross-selling and upselling

Unlock the secrets to these influential sales approaches, identify opportunities and embrace a customer-centric mindset.

It&apos;s a tough vocation being an entrepreneur and owner of your own business however, the rewards both emotionally, financially, professionally, and your impact on other humans, can be rich and satisfying. There are highs and lows and my job is to help you smooth the ride providing consulting services focusing on specialists areas that will impact everything you do - knowing your customers, what makes them tick, aligning your offer and values in ways that always resonate, that builds long-lasting relationships and drives digital revenue.
B2B buyers have evolved. They no longer just purchase, they subscribe to your values, the brand experience you offer as well as product &amp; pricing fit. They want trusted partnerships, not just suppliers. Investing in marketing tactics can very often fumble without the right up-front investment in understanding your customers, building emotional connections, telling your story, getting the right technology in place and optimising engagement throughout the buyer and customer journey. After 25 years of bringing up kids, providing a safe and secure home for my family, my motivations and &quot;North Star&quot; are quite different moving forward. If you want to build your business and need to lean on someone who has been at the forefront of marketing digital transformation and want access to know-how, essential tools and tricks that will underpin every aspect of how you go-to-market, I can help.
The added benefit, I have a great network or equally professional and gifted colleagues spanning the whole spectrum of what it takes to do effective marketing so if I don&apos;t know it, I know someone who does.
Here&apos;s the &quot;professional low-down and career highlights&quot; blurb.
I&apos;m a versatile and experienced Director and Board Advisor who has passionately followed and been highly active in the transformation of B2B marketing and sales over the past 14 years supporting scale-up to large corporate businesses. Experienced across multiple sectors principally hi-tech manufacturing, technology, media, fintech, education and professional services. I offer a proven track record of supporting ambitious senior marketing, sales and c-suite executives to challenge, navigate, question and adopt modern transformational strategies to create and accelerate growth.
Business strategist and real-world cross-functional tactical execution leader leveraging business &amp; technical acumen to challenge complex growth stage issues
A specialist in the essential digital sales &amp; marketing components to drive revenue. I can help you..
<ul>
<li>Understand your customers first (deal cutomer profiles &amp; personas), what makes them tick and how to create solid GTM plans (buyer journey mapping, messaging, content planning, integrated campaign planning).</li>
<li>Thinking about buying technology? I can help you Identify the key business priorities that warrant investment in technology before you spend a penny!</li>
<li>How to create the most appropriate and effective technology ecosystem to drive digital engagement, sales &amp; growth</li>
<li>Avoid the traps that can lead to technology failure</li>
<li>Marketing &amp; sales technology consulting experience includes Folloze, Drift, 6Sense, Bombora, Salesforce, Oracle Marketing Cloud, Outreach, Turtl, Adobe, Bombora, Hubspot and more</li>
</ul>
EXAMPLE SENIOR LEADERSHIP ADVISORY ROLES
Global Automation Vendor: Advisor to global marketing leadership team. Tech stack investment strategy &amp; optimisation, campaign performance analysis, strategic service &amp; team investment, change management, creating a data-driven culture and using data analysis to make decisions
Global Industrial Solutions Vendor: Advisor to global marketing &amp; sales leadership teams on cross-channel digital programme conversion optimisation and account-based marketing/sales programmes. Tech stack audit, optimisation and investment strategy including conversational marketing &amp; sales (chatbot) strategy, programme delivery, sales onboarding &amp; enablement.
Global Colocation &amp; Data Centre Provider: Advisor to EMEA marketing &amp; sales leadership teams on tech stack optimisation, technology investment strategy and multiple marketing operations programme delivery – integration, analytics, chat strategy, ABM, lead nurturing &amp; lead scoring, sales &amp; marketing alignment.
BOARD ADVISORY ROLES
Sales Directorships at two, top five global technology corporations (SaaS application products)
Managing Director, Board Advisor, Marketing Consultant, global B2B marketing agency
Business Director, Board Advisor, Marketing Consultant , UK B2B marketing agency
Sales Director, global SaaS technology scale-up (EMEA growth-IPO-Acquisition)
Partnership Lead for numerous US SaaS scale-ups breaking into EMEA

Marketing Strategist and Tech Adviser

Essential sales and marketing components for start-ups

Starting and scaling a business requires mastery of several essential sales and marketing components.

Enterprise Nation has helped thousands of people start and grow their businesses. Led by founder, Emma Jones CBE, Enterprise Nation connects you to the resources and expertise to help you succeed.

StartUp UK e-learning

This is a group is for those who have joined the StartUp UK e-learning programme to share ideas, inspiration and key takeaways from the videos you have watched. Get sharing on the group chat!

I TRANSFORM <a href=&apos;www.womenindigitalbusiness.com&apos; target=&apos;_self&apos;>WOMEN-OWNED BUSINESSES</a> TO APPLY DIGITAL TECHNOLOGY AND INNOVATION TO GROW THEIR BUSINESS TO 7 FIGURES &amp; BEYOND

I’m a wife, a proud mother of 3 children and I’ve been a serial entrepreneur for over 20 years. To be honest, I fell into where I am today by accident. I started with an online multi-culture bookstore that went bankrupt. It was horrible, but I tried again and started a cleaning business which was successful, but it was through this that I realised that I still wasn’t content with just making money. I needed a purpose to go with my success. I then got into corporate training working with big brands such as Google, BT, Godiva Chocolatier and Government Agencies to mention a few. This suited my new lifestyle of having children and my love for talking, however, I soon realised my passion was business.

I loved being an entrepreneur. So, I went to China and designed my own range of candles and then learned how to sell online. That’s what took me everywhere from reading books, taking courses and attending summits worldwide. All that education brought me into creating my own digital marketing training that was tried and tested on my own business and businesses that I had worked with through coaching and training.

As a result, NN Inspirational Candles lit up the way into my teaching Women how to set up digitally and sell online to intentionally make 6 to 7 figures using a strategic system that works!

ONLINE SELLING OR CHANGING YOUR BUSINESS MODEL FOR THE DIGITAL AGE IS NOT HARD WHEN YOU KNOW-HOW!

LACK OF CONFIDENCE, CAPITAL AND RESOURCES ENDS NOW!
IT’S TIME TO REJECT YOUR FEAR OF FAILURE AND START YOUR ONLINE DIGITAL BUSINESS STORY WITH ME <a href=&apos;www.womenindigitalbusiness.com&apos; target=&apos;_self&apos;>TODAY!</a>

SHEO

FREE E-BOOK FROM AWARENESS TO PURCHASE

Over 800 copies of “From Awareness to Purchase: The Power of Sales Funnel” have been distributed, helping entrepreneurs and small business owners unlock the full potential of their business from awareness to purchase.

This beginner’s guide provides readers with the essential knowledge they need to understand sales funnels, from psychology and customer journey to lead generation.

You will learn everything you need to know to master the art of a digital sales funnel and take your business to the

Hi
I&apos;m Elisa, Growth Manager for <a href=&apos;https://www.peachlovesdigital.co.uk/&apos; target=&apos;_self&apos;>Peach Loves Digital</a>.
We blend creativity, marketing &amp; technologies so clients can flourish in an age of digital transformation.
We&apos;re a tech company with a sprinkle of difference! We behave as an agency but combine the rigor of an MSP to provide a fearless cutting-edge and centrailised solution to our clients. Our specialisms are, Digital, Design, Marketing, Technologies, Artificial Intelligence, and Security.
We have also created a dedicated small business offering called <a href=&apos;https://www.peachlovesdigital.co.uk/collections/small-business-marketing-service&apos; target=&apos;_self&apos;>Wizzyl</a> which contains the services required for start-ups and small businesses to get ahead.
<ul>
<li>Within our Wizzyl offering you can build your website completely free of charge <a href=&apos;https://www.peachlovesdigital.co.uk/products/create-a-free-website&apos; target=&apos;_self&apos;>click here</a>, to save a minimum of £650.</li>
<li>We can build a Wizzyl website for you for £650 by clicking <a href=&apos;https://www.peachlovesdigital.co.uk/products/built-for-you-ecommerce&apos; target=&apos;_self&apos;>click here</a> depending on the brief.</li>
<li>We can build an E-commerce Wizzyl website for £800 by clicking <a href=&apos;https://www.peachlovesdigital.co.uk/products/built-for-you-ecommerce&apos; target=&apos;_self&apos;>click here</a> depending on the brief.</li>
<li>You can take advantage of a local business SEO tool <a href=&apos;https://www.peachlovesdigital.co.uk/products/pld-local-business-seo-tool?selling_plan=1148223658&variant=43303821770922&apos; target=&apos;_self&apos;>click here</a> that provides a centralised location for your channels such as social media, Google Business, Waze, Uber, and more (50+ channels) from one place, the tool is free for 30 days and is only £14.99 after.</li>
<li>You can take advantage of our Wizzyl micro retainers that cover, <a href=&apos;https://www.peachlovesdigital.co.uk/products/wizzyl-design-package&apos; target=&apos;_self&apos;>design</a>, <a href=&apos;https://www.peachlovesdigital.co.uk/products/social-media-package&apos; target=&apos;_self&apos;>social media</a>, <a href=&apos;https://www.peachlovesdigital.co.uk/products/advert-design-package&apos; target=&apos;_self&apos;>advertising</a>, and digital marketing for £399 per month, or you can combine multiple micro retainers to receive discounts, plus there is no long-term contract to sign, we roll the agreement monthly for Wizzyl customers.</li>
<li>You create a Wizzyl Business email account for £3.99 per month, <a href=&apos;https://www.peachlovesdigital.co.uk/products/wizzyl-business-email?selling_plan=1178239146&variant=44608566591658&apos; target=&apos;_self&apos;>click here</a></li>
<li>You can also take advantage of a range of hosting packages and support and maintenance, <a href=&apos;https://www.peachlovesdigital.co.uk/collections/small-business-marketing-service&apos; target=&apos;_self&apos;>click here</a></li>
</ul>
Can&apos;t wait to meet you and understand any requirements you may have, we are here to help whether a start-up or SME. We also have a special scheme for start-ups, we pick three companies every 6 months and provide a free website and mentorship from our CEO.&nbsp;
Elisa&nbsp;

Growth Manager 

Elisa Gashi

Hi
I&apos;m Elisa, Growth Manager for <a href=&apos;https://www.peachlovesdigital.co.uk/&apos; target=&apos;_self&apos;>Peach Loves Digital</a>.
We blend creativity, marketing &amp; technologies so clients can flourish in an age of digital transformation.
We&apos;re a tech company with a sprinkle of difference! We behave as an agency but combine the rigor of an MSP to provide a fearless cutting-edge and centrailised solution to our clients. Our specialism

Lunch and Learn: How to master cross-selling and upselling

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