Lunch and Learn: How to create impactful blogs and long-form content

Do you know you need to create more blogs but you don't know where to start? Or maybe you want to create a bespoke guide for your business or a lead magnet? Or perhaps you're keen to try LinkedIn articles?

You might be good at creating short and quick content, but you need long-form content too!

The most successful websites and content plans have a mixture of short and long-form content. Blogs are a great device to showcase your expertise and long guides or thought-leadership content can act as great lead magnets too.

During this session, led by Sally Day, we will explore how to create impactful and engaging blogs and long-form content, focusing on style, layout, SEO techniques and structure.

Key takeaways from this session:

• Learn about tone, style, structure and layout (and planning!)
• Understand the different techniques used in long-form content
• Learn about tips and tricks to use when you’re stuck

Sally runs Saltoria Marketing and is an Enterprise Nation adviser. She and her team are super passionate about making marketing fun and accessible for everyone and giving small companies the same opportunities that big brands get.

If you have any questions you'd like Sally to answer during the webinar, please send them to events@enterprisenation.com.

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How to join the online webinar

When you register for the webinar, you'll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don't receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)

About Enterprise Nation

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business. Join today to get everything you need to start and grow your small business, in one place.