Monday 19th Feb 2024

Lunch and Learn: How to create a compelling content calendar

Lunch and Learn: How to create a compelling content calendar
Rachael Dines
Rachael Dines
Shake It Up Creative

Date:Mon 19th Feb 2024
Time:12:00 - 12:30

In this Lunch and Learn, Rachael Dines will take you through some simple steps to create a content calendar, primarily for your social media. You won't be posting content 'on the fly' after this!

You'll learn how to balance sales messages with other types of content, how to piggyback and how to encourage engagement to ensure that the visibility of your brand continues to grow.

Rachael is a chartered marketer and the founder of Shake It Up Creative, a marketing and web agency in Sussex that predominantly works with service-based SMEs and charities. She has over 20 years of experience and has spoken at StartUp London and Brighton SEO and for the Prince's Trust and has been the live SEO expert on LBC Radio's Business Show.

Key takeaways from this session:

  • Discover what the ideal balance of sales and other content should be
  • Learn where to find content ideas and how best to present them for your brand
  • Debunk the myths surrounding content and hashtags

If you have any questions you'd like Rachael to answer during the webinar, please send them to

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How to join the online webinar

When you register for the webinar, you'll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don't receive the link within two hours of signing up via Eventbrite, please let us know by emailing (Note: It may be in your junk folder.)

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Rachael Dines
Rachael Dines
Shake It Up Creative
Rachael Dines, Director of Shake It Up Creative, is an experienced, Chartered Marketer. With 20+ years marketing experience, her work has spanned B2B, B2C and Charities. Her agency's sectors of strength are hospitality, arts & culture and charity. Rachael also provides small businesses with strategic advice through many regional funded programmes which have previously included the Government's Growth Vouchers programme, the High Streets of Winchester programme, Grow Digital West Sussex and the South East Business Boost programme. Rachael has worked with numerous clients to help them become more visible in the online space, increase sales leads, re-brand and launch new products/services. She also delivered the Go & Grow Online campaign in Sussex for Enterprise Nation. A successful PR practitioner, Rachael has achieved national, trade and local press coverage along with numerous award wins for her clients. Plus, she's had plenty of media exposure herself, having been in the Observer, on C5 TV and on radio including the LBC Business Show with Clive Bull as the live SEO expert. Her company, Shake It Up Creative, is a marketing and web agency, providing marketing, PR, web development, graphic design, SEO, social media and consultations to business owners and marketing teams seeking growth.

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