Lunch and Learn: Establishing your presence in a new market

Breaking into a new market can be daunting, but with the right strategy, it becomes an opportunity for growth and innovation.

In this webinar, Juliet Ukpabio Archibong will walk you through her unique approach to market entry, focusing on creating strong product positioning, aligning with the target market and designing tailored entry strategies that ensure your brand stands out and thrives.

Whether you’re a start-up or an established brand exploring new territories, this session will equip you with actionable insights to develop a powerful and authentic presence in any market.

Key takeaways from this session:

• Learn how to define and communicate your product or service's unique value to connect with your audience effectively
• Discover the importance of aligning your business goals with market needs for a seamless and impactful launch
• Understand how to use branding, corporate identity and strategic collaborations to enhance your market presence

Juliet is a brand expansion strategist and the founder of JUA Advisory Services, a brand of Fusionate Ltd. With a wealth of experience in market entry strategy, brand positioning and business development, Juliet has helped start-ups and established brands break into competitive markets with tailored, innovative strategies.

If you have any questions you'd like Juliet to answer during the webinar, please send them to events@enterprisenation.com.

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How to join the online webinar

When you register for the webinar, you'll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don't receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)

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