How to sell more via WhatsApp and messaging apps

Price:	FREE
Date:	Wed 18th Mar 2026
Time:	13:00 - 13:30

As customer expectations shift toward "instant" communication, your business's inbox is no longer just for support – it's your newest shop-front.

In this updated session, Emma Watson dives into how small businesses are moving beyond basic chat to close real sales on the apps customers use every day.

Whether you're a retailer, maker or service provider, you'll learn how to transform a "how much is this?" query into a "payment received" notification – all from your smartphone.

Topics covered in this session

Why messaging matters: Why customers prefer messaging over email and how to capitalise on it

The art of the soft sell: Techniques to recommend products naturally within a conversation

Taking orders in-app: Practical workflows for capturing order details and sending secure payment links

Efficiency hacks: How to use catalogues, quick replies and templates to manage 10 times the enquiries in half the time

Trust and personalisation: Delivering concierge-level service that builds lifelong loyalty

About the speaker

Emma has spent her entire career creating content and figuring out what really makes audiences tick, what grabs their attention and, most importantly, what makes them buy.

She started out in TV at ITV, where she was lucky enough to win a BAFTA for a kids' show called Scoop.

Emma has also had the chance to interview some pretty big names, from Jim Carrey and David Walliams to Bruce Willis and Colin Firth.

But what she really loves is using all that experience to help businesses like yours shine online and connect with the people they most want to reach.

If you have any questions you'd like Emma to answer during the webinar, please send them to events@enterprisenation.com.

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How to join the online webinar

When you register for the webinar, you'll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don't receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)

About Enterprise Nation

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business. Join today to get everything you need to start and grow your small business, in one place.

Emma Watson

Specky & Ginge Ltd are the Social Media Agency That Turns Scrolls into Sales! We don’t just manage social media – we transform it into your most powerful growth engine. Our clients are seeing their enquiries more than double from the work we do in the first 3 months! We solve your problem: time poor, a lack of understanding, no consistency, no plan, no leads or not knowing what your message is or who your audience is. As the UK Social Media Marketing Agency of the Year 2025/26, we specialise in creating award-winning strategies that cut through the noise, capture attention, and drive real business results. Whether you're a bold startup or an established brand ready to scale, we bring the creative firepower, data-driven insights, and platform expertise to turn engagement into revenue. 💥 What We Do Differently: Strategic Brilliance – Every post, reel, and campaign is backed by smart thinking, proven performance, and a deep understanding of your audience. Creativity That Converts – We’re not just “pretty pictures”. Our content is designed to stop thumbs and start conversations that lead to conversions. Platform-Specific Excellence – From TikTok trends to LinkedIn leads, we tailor content to each platform's strengths to maximise your impact. We rank in the top 1% in our LinkedIn SSI report, so we know our stuff! Results You Can See: We focus on metrics that matter – traffic, leads, sales, brand visibility and we deliver. Working in 3 flexible ways: The DIY, The Do It With You and The Do It For You. Which DO are you? ✨ Why Clients Choose Specky & Ginge: We’re big enough to scale, small enough to care. We act as a true extension of your team – proactive, passionate, and always pushing for more. We don’t believe in fluff. We believe in results. If you’re ready to stop guessing and start growing, Specky & Ginge is your unfair advantage on social.

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