Ever wanted to try YouTube Shorts for your business but weren't sure where to start?
In this hands-on session, Mads Nybo Jorgensen shows you exactly how to create a YouTube Short, step by step.
This isn't a lecture; it's a live walkthrough. See the whole process in real time, from idea to finished short.
Whether you've never touched Shorts before or you've tried and want to get better, leave knowing how to make your own – and where to start today.
Topics covered in this session
How to plan a short that's actually worth making
The exact steps to film and edit a YouTube Short, live and in real time
What makes a Short perform well (and what doesn't)
How to turn one video idea into several Shorts
Where to get feedback and keep improving after the session
About the speaker
Mads's background includes producing, filming and editing for corporate, branded, TV and film.
He's taught everyone, from teenagers in youth clubs to BBC staff, where he supervised employees transitioning from tape to digital news production.
As an editor, he delivered over 300 programme masters for the BBC, including Click and HardTalk, and worked on ITN/ITV's The Tonight Programme with Trevor McDonald.
You can see one of Mads's previous Lunch and Learn sessions