Black Friday has become one of the biggest shopping moments of the year, but for small businesses, it's far more than a retail milestone.
It's an opportunity to reach new customers, boost year-end sales and showcase the creativity, care and craftsmanship that set independent brands apart.
At the same time, it's a moment for shoppers to make conscious choices – supporting the founders, makers and local businesses who rely on days like this to grow, thrive and continue doing what they love.
Here's a snapshot of the brilliant Black Friday offers shared by members of the Enterprise Nation community – showcasing small British businesses and the thoughtful products they create.
You can find links to each small business at the bottom of this page.
Back small business this Black Friday