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Posted: Wed 6th Aug 2025
Welcome to the Small Business Retail Sessions podcast, brought to you by Enterprise Nation's Powering the High Street programme, in collaboration with EDF.
This series explores the major challenges that today's retailers are facing – from declining footfall and vacant shop-fronts to the post-pandemic recovery and increasing demand for sustainability.
In episode two of the series, we're joined by Aimee and Lily Barrett, the co-founders of Candid Studios.
Sisters Aimee and Lily started self-portrait photography studio Candid in May 2023. Based in Westbourne Grove in London, the business is built around a simple but powerful concept: customers take their own professional-quality portraits in a private, feel-good environment.
With a mission rooted in empowerment, self-expression and self-love, the Barretts have grown Candid into a community-driven brand that's transforming how people show up – in both personal and professional spaces.
How a personal breakthrough inspired the concept for Candid Studios
The sisters' transition from actors to first-time entrepreneurs
Building a retail experience with community and emotion at its heart
The role of social media and storytelling in driving early growth
Creating an inclusive, accessible space where every client feels seen
Expanding the business with help from angel investors and brand partnerships
How they're navigating the challenges of running a high street studio
The importance of showing up authentically as founders and leaders
Plans to scale Candid beyond London and bring the experience to new locations
The sisters' advice for anyone looking to launch a purpose-led brand
You can also listen on other platforms and Enterprise Nation.
