Britain's new small business minister, Lord Leong, has pledged to spend his first hundred days in office doing something radical: listening to businesses.
Lord Leong CBE, who became Minister for Small Business and Enterprise in July, has embarked on a nationwide tour to meet the owners of the smallest firms he will champion.
He says his mission is not to announce grand schemes but to understand what already exists and why so few entrepreneurs know about it.
In a candid meeting with Enterprise Nation at the Department for Business, Innovation, Science and Trade, Lord Leong acknowledged a fundamental challenge facing his department: Government already runs many good schemes, and the gap is awareness. Too few owners know what is on offer.
Whitehall has spent years designing support programmes for small businesses, yet the minister himself concedes they are not reaching the people they were built to help.