This user-friendly digital marketing plan template will simplify your marketing, helping you craft strategies that engage and convert your target audience.

Digital marketing made easy: Download your free template

Template

When competition is stronger than ever, small businesses often find themselves at a disadvantage against larger companies with bigger budgets and dedicated marketing teams.

The truth is, digital marketing doesn't have to be a grind. Many small business owners make the mistake of diving into it without a clear strategy – and wasting time and money in the process.

That's where our free template comes in. Designed specifically for small businesses like yours, this user-friendly resource will simplify your approach to digital marketing, helping you craft strategies that engage and convert your target audience.

Whether you're starting from scratch or looking to improve on what you're doing right now, use this template as your roadmap, so you can focus on what truly matters: growing your business.

 now and take your first steps towards mastering digital marketing.

Why your small business needs a digital marketing plan

With so many marketing channels – social media, email, SEO, paid ads etc. – it's easy to get lost in the noise.

You need a plan to give you clear direction, so you're not putting all your effort into tactics that don't deliver results.

 can work to your benefit. By following a structured approach, you can do all of the following with ease.

Whether you want to increase website traffic, grow your social media following or 

, the template helps you set goals so you can track and measure success.

Knowing exactly who your customers are is crucial for crafting compelling marketing messages.

This template guides you through audience segmentation and developing buyer personas, ensuring that your marketing efforts reach the right people at the right time.

, you need to spend wisely. The template helps you allocate your budget, so you're spending only on the marketing activities that deliver the highest return on investment.

Content is king in the digital world, but creating it without a plan can be chaotic.

The template provides a structured approach to planning blogs, videos, social media posts and email campaigns, so you always have fresh, engaging content to share.

More support and resources from Tech Hub Ireland

Beyond just providing a powerful marketing plan template, 

 offers a range of free resources designed to help small business owners develop their digital marketing skills.

Tech Hub: Recommendations and resources to help small businesses adopt new technology

Revolutionise your small business with Tech Hub

Get tailored recommendations, join virtual workshops, connect with expert advisers and find practical resources – all for free. 

A young woman with wavy brown hair looks at her smartphone while working at a desk with a laptop, lamp and coffee cup on it

Small business digital marketing made easy: Download your free template

A user-friendly resource to help you craft ways to engage and convert your target audience.

Lorna Bladen is the Chief of Marketing at Enterprise Nation. Lorna has over ten years of experience working in marketing. 

Previous roles include:
- Head of Marketing at Escape The City
- Head of Partnerships at Moneypenny
- Freelance marketing consultant
- Marketing lead at StartUp Britain

Lorna is based in Brighton, West Sussex and is open to supporting small businesses across the UK.

Chief Marketing Officer

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Enterprise Nation has helped thousands of people start and grow their businesses. Led by founder, Emma Jones CBE, Enterprise Nation connects you to the resources and expertise to help you succeed.

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I help female business founders to launch, scale and franchise their business. As a multi – business owner myself, I still walk the walk and understand the complexities of running a business firsthand. If you’re at a crossroads in your business and would like a mentor to keep your accountable and on task, or perhaps exploring franchising as an expansion method, or looking to launch your own idea for the first time, I’d love to connect and support your journey.
My name is Julie and my journey in business began in 1999 with roles in Corporate Sales and Management for high-end leisure and health clubs across London. This dynamic environment gave me a deep understanding of the membership model and an appreciation for the powerful impact that health and fitness can have on people’s lives.
In 2006, I launched my own leisure consultancy, collaborating closely with startups on strategic marketing, sales, and operational rollouts. I thrived on the challenge of helping new concepts take root and become sustainable businesses.
By 2011, my passion for health and community led me to set up <a href=&apos;https://busylizzy.co.uk/&apos; target=&apos;_self&apos;>Busylizzy Pre &amp; Postnatal Fitness Club</a>. What began as a small initiative to create a welcoming space for new parents has grown into the UK’s leading family fitness club, with over 55,000 families enjoying our fitness classes and community events. In 2014, I expanded Busylizzy by franchising, enabling us to reach parents across the UK. Today, supported by a network of talented advisors, designers, videographers, and over 300 exercise professionals, Busylizzy franchises span Hampshire, Hertfordshire, London, Surrey, Sussex, and Berkshire.
In 2023, I became a director at <a href=&apos;https://wearefamilia.co.uk/&apos; target=&apos;_self&apos;>Familia</a>, a family-focused design and marketing agency helping brands create meaningful connections with families. This role allows me to leverage my experience to support brands with strategies that resonate with their target audiences.
I am deeply passionate about business mentoring—whether it’s helping new entrepreneurs transform ideas into profitable ventures or supporting business owners seeking clarity and direction to achieve the success they deserve.&nbsp;

Business Mentor and Growth Consultant

Julie Clabby

I help female business founders to launch, scale and franchise their business. As a multi – business owner myself, I still walk the walk and understand the complexities of running a business firsthand. If you’re at a crossroads in your business and would like a mentor to keep your accountable and on task, or perhaps exploring franchising as an expansion method, or looking to launch your own idea for the first time, I’d love to connect and support your journey.
My name

Small business digital marketing made easy: Download your free template

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