Navigating the 2025 festive season: Strategies for small businesses

The festive season is a crucial time for small businesses. In this session, Constant Contact's Dave Charest shares some of the latest trends, challenges and actionable strategies from the organisation's most recent survey, The Small Business Holiday Outlook 2025.

You'll learn about how the festive season is a make-or-break for small businesses and that it generates a substantial portion of their annual revenue.

Whether you're hands-on with your marketing or just trying to keep up, this session is designed to give you the most valuable insights and practical tips to help your business thrive through the busy season.

Topics covered in this session

• The critical importance of the festive season

• How social media and discounts drive sales

• The economic challenges and consumer behaviour that affects business and shopping habits.

About Constant Contact

Constant Contact offers email and digital marketing tools that make it easy for your small business or nonprofit to get the attention and revenue it deserves.

Constant Contact has joined Lunch and Learn to share its extensive marketing expertise.

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