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Posted: Thu 24th Oct 2024
Parentree is an AI-driven mobile app that gives parents (and parents-to-be) access to consultations with parenting experts, a library of accessible resources and tools and ways to connect with a community or support network.
Co-founded by Soraya Khalil, the company aims to simplify the parenting journey from preconception to raising toddlers and is aimed at today's first-time parents, the busy millennials.
Soraya needed support with building up both sides of the platform (those targeted at service providers and parents) through marketing and networking.
Through its community outreach work, Grow London Local met Soraya and from there, referred her to a number of sources of support, including GoodTech Ventures' Good Tech Accelerator programme, Foundervine's Barclays Black Founder Programme and UK Start Now's Parents in Business networking event.
Watch the video to find out about Soraya's story.
Hello. My name is Soraya Khalil and I'm the co-founder of . Parentree is an AI-driven mobile app that supports parents and parents-to-be through their parenting journey from preconception through to toddler years.
I would say as a tech founder, some of the key challenges – and particularly one of the main ones – is navigating the tech landscape, as it's constantly evolving, constantly changing. So it's important to keep up to date with all the technology advancements.
I was introduced at an event that was sponsored by AthenaFundx and I had the fantastic opportunity to meet [Grow London Local Business Support Manager] Kristen there.
We spoke in person and that's how I discovered Grow London Local's opportunities, advisory support and personalised business support programmes.
We've been introduced to communities like Foundervine, which has been amazing. In addition, communities like the UK Start Now parenting business start-up.
They even have a WhatsApp group, which I joined, which has been amazing. You have a lot of parents who are founders and they share information, programmes and all sorts of resources that they've had first-hand experience in using.
The key advice I would give, based on my experience, is to leverage local resources and community engagement. It's remarkable how much the support that you get from your own community can help accelerate business growth.
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