Mastering product IDs/barcodes when selling online

Selling online with a marketplace like Amazon or via a retailer's website can help you reach new customers. However, the listing process can be overwhelming.

Learn the basics of product identification and data management with GS1, the global supply chain standards body.

With over 50 years' experience supporting SMEs and entrepreneurs, GS1 can help you get the basics right from the start, saving you time, money and reducing stress along the way.

Key takeaways from this session:

• Understand the difference between EAN, UPC, ISBN, GTIN and ASIN product codes

• Recognise the value of valid, global product IDs registered to your company and brand

• Set yourself up for future growth and sales opportunities with organised, standardised and shareable product data

About the speaker

With over 25 years' experience working in marketing, stakeholder engagement and strategy across the retail grocery, food and beverage, payments and information technology sectors, Maria Svejdar is passionate about the adoption of digital solutions that bring people, process and technology together, to transform how we work, sell and buy, every day.

Relevant resources

• How to set up and grow your e-commerce business

• How to build a unique and profitable e-commerce store

  
  

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