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Join for freePosted: Tue 15th Apr 2025
Most new business owners think branding starts with a logo. But without the deeper foundations in place – your brand’s core – it becomes difficult to connect, stand out or grow in a meaningful way.
In this session, Roberta Rechena from Core & Form shares the essential elements every brand needs before investing in design. Whether you’re just starting or considering a rebrand, you’ll walk away with clarity and confidence around what actually makes a brand work.
Expect honest insights, practical takeaways and a refreshing perspective on what branding is really about.
What branding really means and why it’s more than just a visual identity
The five essentials to have in place before you invest in design
How to align your purpose and visuals to build a brand that connects and grows
Roberta is the founder and creative director of Core & Form, a Dublin-based brand and web design studio helping purpose-driven founders and businesses build aligned, lasting brands.
With nearly 20 years of experience and a background in communications design and digital marketing, Roberta combines strategy and creativity through her signature Core & Form method – bringing clarity, depth and visual excellence to every project.
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