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Join for freePosted: Thu 2nd Oct 2025
AI is rewriting the rules of search in real time and, frankly, who isn't struggling to keep up?
With generative AI replacing traditional customer search journeys, the trusty old playbook for SEO and content marketing isn't enough anymore to win.
Storyblok's Arthur Mstoyan joins us to discuss how AI is reshaping the search landscape and what you should be thinking about to stay ahead of your competitors.
Is SEO dead or just evolving?
Is it really possible to optimise for large language models (LLMs)?
What role does your website play when answers are generated, not linked?
Arthur is an SEO specialist with a strong focus on helping SaaS companies scale their organic growth.
Over the years, he's built SEO functions from the ground up, developing comprehensive strategies that span technical SEO, content frameworks, internationalisation and user-intent-driven optimisation.
Most recently, Arthur has been adapting SEO strategies to meet the changes in how people search.
Unlock more on-demand sessions designed to help you sharpen your skills, grow your business and stay one step ahead.
