Subscribe to our newsletter to receive business tips, learn about new funding programmes, join upcoming events, take e-learning courses, and more.
Take the first step to successfully starting and growing your business.
Join for freePosted: Thu 4th Sep 2025
Why do smart teams sometimes make poor choices? And how can individuals stand their ground without derailing collaboration?
In this interactive session led by Tarnia Gonzo, we explore the psychology behind decision-making from the subtle pressures of conformity to the dynamics of groupthink and discover how to harness individual identities to make smarter, more balanced choices.
Expect relatable examples, research-backed insights and practical strategies you can apply the moment the session ends.
How to spot the traps: Recognise the warning signs of groupthink and conformity in meetings and projects, and learn how to interrupt unhelpful patterns before they derail outcomes.
How to balance unity and independence: Discover techniques to maintain team cohesion while encouraging constructive dissent and diverse perspectives.
How to make the most of individual identities: Understand how self-concept and personal values shape decision-making and use that awareness to improve both individual and group outcomes.
Tarnia is a business psychologist and change management specialist who helps organisations navigate complex transformations with clarity and confidence.
Drawing on expertise in human behaviour, organisational culture and digital adoption, she delivers practical, theory-based strategies to help teams think critically, embrace diverse perspectives and make better decisions.
She's worked with public and private sector clients to improve collaboration, resilience and innovation, and aims to make psychology accessible, engaging and useful.
Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business.
Join today to get everything you need to start and grow your small business, in one place.
