Lunch and Learn: The three key factors in any winning marketing channel mix

In this Lunch and Learn, senior marketing strategist Shaz Muradova covers the key factors that should influence and guide your marketing mix, and choosing what channels to pursue to reach your target audience.

Shaz is a senior marketing strategist with over a decade of experience across a diverse set of industries, brands and products. Having launched her own start-up during the pandemic, she is familiar with the daily joys and challenges of running a business, and the importance of having a sustainable marketing strategy in place that is aligned with the company's objectives and growth ambitions.

Key takeaways from this session:

• Find out how your skills and habits, your business's essence and your customer knowledge influence your marketing mix

• Learn how to have a winning marketing strategy

• Discover how to grow your business and reach more customers with the right marketing channels