Leaning into adversities to make your brand stronger

Many businesses don't survive "shock events" (global pandemics, heavy flooding, recessions and so on). So what helps those that do survive them to keep going?

In this Lunch and Learn, Adrian Ashton shares insight into how he's managed to keep his business afloat in the face of ongoing crises that would've forced most other businesses to wind up. And he explains how to apply these lessons to any enterprise.

Topics covered in this session

• How not to lose clients when dealing with challenges

• How to approach recreating your business model

• How you can use crises to help strengthen your brand

About the speaker

Feted with various awards and recognitions for the quality and impact of his support to all types of enterprises, Adrian Ashton is celebrating the twentieth anniversary of his business this year (a porcelain milestone that 90% of all start-ups don't reach).

A published author of several books, he also advocates for small business owners with unpaid caring responsibilities whose enterprises are struggling because they're the only type of carer the law doesn't recognise.

People also watched

• Staying adaptable in an ever-changing market

• Redefining failure and unlocking your potential

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