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Join for freePosted: Mon 3rd Aug 2026
This session is all about working smarter, without losing your voice.
Learn how to create high-quality content, spot and fix overused phrases and prompt like a pro. Plus, discover how automations can do the heavy lifting in the background, freeing you up over the busy summer months.
How to get more marketing done and generate high-quality content
How to prompt like a pro – prescriptive techniques to get results that match your brand voice
How to do more and save time with automation
Take your learning one step further with a 30-day Constant Contact free trial, allowing you to test new ideas and follow along from day one as you learn.
Session 2: How to avoid email jail: Why deliverability is everything
Session 1: How email can actually help you grow your business
Andrew Davis is a UK-based digital marketing trainer, keynote speaker and generative AI specialist with over 25 years' experience in the digital industry.
He has worked with organisations including FIFA, Forbes, Ogilvy, Sony PlayStation, Dyson, O2 and Tesco, helping teams understand how social media, content strategy and emerging technology can drive better marketing outcomes.
His career spans started by launching BBC Radio 1Xtra and Myspace.com, alongside four years serving on the Ofcom Advisory Committee for England. Andrew is known for making complex digital topics practical, engaging and easy to apply.
Constant Contact offers email and digital marketing tools that make it easy for your small business or nonprofit to get the attention and revenue it deserves. Constant Contact has joined Lunch and Learn to share its extensive marketing expertise.
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Lightly edited for clarity.
Ryan: Hello, everyone, and welcome to today's Lunch and Learn as part of Marketing Mondays. My name is Ryan, and I'll be your host today.
Marketing Mondays is a free five-week webinar series from Constant Contact and Enterprise Nation. It's designed to help small business owners improve their email marketing with practical, easy-to-implement advice.
Whether you're looking to improve open rates, avoid spam folders, grow your subscriber list or use AI more effectively, each session offers actionable insights to help you market smarter and achieve better results.
In this session, we're going to discuss how to create high-quality content, spot and fix overused phrases, and prompt like a pro.
We're joined by Andrew Davis, who is a UK-based digital marketer, keynote speaker and generative AI specialist with over 25 years' experience in the digital industry.
You can also take your learning one step further with the 30-day Constant Contact free trial, which allows you to test new ideas and follow along from day one as you learn. We'll share the link to that in the chat.
As always, pop any questions in the chat, and we'll do our best to answer them at the end.
The session is recorded, and we'll share the recording and resources afterwards. On that note, over to you, Andrew.
Andrew: Brilliant. Thanks a lot, Ryan, and hi everyone.
Welcome to today's session on the wonderful, but sometimes confusing, annoying, exciting, entertaining and scary world of generative AI.
More importantly, we're going to look at how you can use this technology to grow your business, without sounding like a robot or a machine, which is a question I get all the time.
That is what the next half an hour is going to be about: how can you take this so it sounds more like you, but more importantly, connects to your business objectives?
Before I start, I always like to find out how often people use AI. In the chat, can you let me know with one of these numbers your level of use when it comes to AI?
One is never. Two is you've tested it. Three is weekly. Four is daily.
So what do we have? Loads of fours. A lot of us are on fours. Brilliant. Three to fours. Perfect.
It looks like the vast majority are three or four, so you're either using it weekly or daily.
The next lot of questions should be straightforward. If you think this image is AI-generated, press seven. If you think it's real, press eight.
We've got sevens. We've got eights. I think seven is slightly winning, so most people are saying it's AI-generated.
If you think this picture is AI-generated, press nine. If you think it's real, press zero.
We've got nines and zeros. It's looking like 50/50, but probably slightly more AI. Would I do two similar images AI-generated? Interesting.
If you think the next one is AI-generated, press one. If you think it's real, press two. Again, a mixture. I would say probably slightly more AI-generated.
And if you think this next picture is real, press three. If you think it's AI, press four. We've got threes and fours. More threes, more fours.
So what this showed me is that we don't know. That's pretty much what it showed me.
But one thing I do know is that we're at a point now where technology is catching up to our ideas. What we can think about, we can pretty much create.
This is really what this is about: how can I take my imagination and make it happen? Because we're at a point where we don't know what to believe anymore.
Is that a good thing or a bad thing? Automatically, you might think that's a bad thing, but let's look into that slightly more.
I'll put you out of your misery. This is real. This is AI. This is real, and this one is AI. There you have it.
Now I'm going to hit what I like to call uncomfortable truths.
Right now, in August 2026, we're at the point where almost everyone is doing AI. Whether you like it or not, whether you agree with it or not, pretty much everyone is doing AI in some way, shape or form.
Which means if everyone is using it, how do I stand out, and how do I not sound like everyone else?
Believe it or not, this challenge is a problem I've seen multiple times over my career.
I've only worked online. My first job was moderating chat rooms and forums for the TV show Pop Idol. I don't know if anyone remembers Pop Idol with Gareth Gates and Will Young.
That was my first job back in 2001. So I worked there moderating chat rooms, and that's when my full-time online digital experience started, 25 years ago.
When I left there, I ended up at the BBC, good old BBC, and I was part of the team that launched Radio 1Xtra. I used to produce radio shows for about four and a half years.
But in 2006, I got poached from the BBC to be part of this new thing called social media, and I decided to leave the comforts of the BBC to be part of the team that launched Myspace.
Who remembers Myspace back in the day?I was part of the team that launched Myspace when Facebook was only available to students.
I left Myspace in 2009. I was there for the rise. I took it from a couple of million users to the biggest website in the world, but I was also there for the fall, from biggest website in the world to a few people. So I know what works and what doesn't.
I left in 2009, and that's when I started training.
For the last 15 years, I've gone all over the world training organisations of all sizes on how to use digital.
What I've seen in the last 25 years is that there are these key periods of time, which I call the golden eras.
These golden eras are where you can be a small business and go from here to here quickly.
It's only ever happened three times in the last 25 years. One was search and AdWords, which was during my early days at the BBC.
Another time was the Myspace age, which pretty much started the influencers as we know them. So I'm going to say the Myspace and YouTube 2009 to 2012 era.
Then it was the short video era, which started with Instagram in 2016, but then TikTok started it again in 2020. Right now, we're in another one.
So in 25 years, this has happened four times. But I believe this golden era ends at the end of this year. What I say to people is this: take advantage now.
What we're going to be doing, or what you can do this time next year, is going to be completely different. So take advantage of where we are now.
One of the things is understanding that these AI tools are powerful assistants. They're not here to replace you. This is a big mindset shift.
Use them as assistants, sparring partners and brainstorming partners, not to replace you. Your aim is to be indispensable with it, and this is what today is about, or at least the start of today.
So what are we going to be covering?
One, discovering ways to generate high-quality content safely. The keyword there is safely.
Then we're going to look at how to spot and fix the overused phrases that scream AI-generated, and I'm sure there are a few that you can think of already.
Then we're going to look at different techniques to get results that match your brand.
Question: what percentage of small businesses are already using AI?
Put it in the chat. What percentage do you think are already using AI?
We've got 15, 86, 75, 80, 12, 40, 70, 90, 22, 100, 80, 25, 60. Or I should say using it, and they're consciously aware they're using it.
We've got 50% there. We've got 40%, 10%, 85%, 70%, 82%, 75%, 50% from Sharon.
The answer is 54%. That was a really good source from Constant Contact around what small businesses are doing in this space. So 54%.
I look at that as opportunity, because almost half of small businesses are not in that space yet. If now is the golden era, now is the time to take advantage of it.
First section. I've been training for at least 15 or 16 years full-time. Over the years, I've probably trained about 16,000 organisations of all sizes all over the world.
I've realised that the same questions, problems and challenges come up whether I'm teaching social media, content or, in the last five years, generative AI.
So I'm always looking for fundamentals because technology changes and behaviour changes. But for you, what will not change, regardless of technology and behaviour, is the fact that you still have something to sell, you still need to sell it somewhere, and you still have to sell it to someone.
Because that doesn't change, I'm always looking for fundamentals. When it comes to generative AI, I think there are three fundamental things that we need to master.
The first, and you've probably been on many training sessions around this, is the prompt. What do you type into ChatGPT, Claude or Copilot in order to get some form of outcome?
The second, and I actually think not many people teach this, is your imagination. I think this is the most important.
As I said earlier, we're at the point in life where technology has caught up to our ideas.
What holds people back is not the prompt. It's usually the thinking, the mindset, the imagination and the creativity.
The third thing is that once I know the prompt, and once I know the creative side of my imagination, the last thing I need to know is the tool. What tools do I use?
So those are the three fundamental things.
Something I created was what I call the AI essentials. These 12 things, I would say, and I'm going to be bold now, are 95% of everything that you do in AI.
If I was being super bold, I would say 100%, but I'm not quite there yet. 95% of what you do in AI is going to be one of these 12 things.
I'm going to go through the 12. After that, I want you to go through your last 50 prompts, and you'll probably realise that they all fit into one of these buckets.
So what are the 12?
In no particular order, using it to come up with ideas. AI is a great place to come up with ideas. I actually think it's better if you give it the idea first, and it helps you.
Another is to summarise. Take a long piece of content and summarise it in whatever way, shape or form you want.
Reformatting. Take this Excel spreadsheet and turn it into an infographic. Take this 60-minute video and turn it into 15 shorts.
Advice. What shall I do? This is my situation. What shall I do here? What shall I do there? It's good at advising.
Analysing. Take what I've done in the last year on my website using Google Analytics, and can you analyse it? Tell me what this is, why it's important and what I should do now.
Companionship. Now this one is interesting. This is probably the only one where you take it away from a professional point of view and look at it from a personal point of view.
When I say companionship, this is more to do with people using it as a friend or life coach. In some cases, I've seen people use it as a romantic partner as well. So that is another one.
Questions. Whether you're asking it questions or it's asking you questions.
Scenarios. Claude, this is my situation, x, y and z. What would you do? So give it scenarios.
Research and education. Asking it questions and finding out why this is important. How can I learn about this?
By the way, research and education and questions are usually when it hallucinates. If you don't know what hallucination means, it's when it says something with such confidence but is wrong.
So that is usually in those two areas.
Optimising. Take this and optimise it so it sounds like this. Take that and optimise it so my boss says it sounds better, or this lawyer, or whatever it may be.
Strategic planning. It is summer. I've got a goal by the end of the year to reach this many followers. Come up with a strategic plan on how I can use social media.
And the last one, which is the one that we're going to speak more about today, is using it to generate content.
Go through your last 50 prompts, and you'll probably find that all of them, if not 49 of them, fit within one of these boxes.
If you can think of another one, please let me know. You can find me on LinkedIn.
Now, what we want to be able to do is look at different types of content that you can create, because you can tailor content to different audiences, and that's a mixture of creating and optimising.
You can use it to come up with subject lines. If you don't get my attention, everything else is irrelevant. So getting people's attention with subject lines is important.
I use this one a lot: emails. I've trained my ChatGPT to sound like me. So when someone emails me, I copy and paste it, say roughly what I want it to say, and it will create the content, the text, to respond.
Headlines, just like subjects, whether you're doing videos or social media posts, ultimately you want to get someone's attention. Stop them scrolling. It's really good at that.
And, of course, social posts as well. Your caption on Instagram, what you're doing on LinkedIn. You could even use it for text messages, depending on who you're trying to reach.
Now, I'm a Libra, which means I'm balanced. So I'm always looking at two sides of things, the good and the bad of AI.
One of the things I often say is that it's so important to understand safety and use it safely.
There are some key things, and you're going to get a copy of the slides as well, so I'm not going to go over all of the slides. But there are some key things just to be aware of when it comes to AI because you never know what the future holds.
It's good right now to build your habits.
One of them is: do it safely. Don't share trade secrets. I will ask it certain questions, but it doesn't have my passport information. All of these things are really key. That is really about high-quality content.
But what I want to focus on is this next bit, because we're going to get to the point where everyone can create high-quality content because everyone has access to Claude or Midjourney or whatever it may be.
So how can we make it stand out? How can we make it look like we are in control?
When I say that, I mean it sounds like me, not like a robot.
That's why it's important to understand that AI is a prediction machine, not a thinking machine.
You are the expert. I'll go back to what I said before. AI is the assistant.
So a question I pose to you: what makes someone say it was created by AI?
When you see something on Instagram or an email from someone and you think to yourself, "A robot wrote this", what was it? Or with an image, what was it? Let us know in the chat.
Uncertainty, language too formal. Celia, you said a good one: em dashes, which are like those hyphens.
Errors. Overcomplex, but without meaning. Yes. Sounds very confident, and then after a while you're like, that didn't actually say anything. That's a good one, Stephanie.
Buzzwords and phrases. Things like "think outside the box". Yeah, definitely, Annabelle. That matters.
It's too perfect. Yep, Carol said that, so did Thomas.
"It resonates with me." Yep. For text, I know AI uses a lot of those em dashes.
All of these overused phrases, common phrases, short sentences or even long sentences. So a lot of this is what you've said as well.
Overused words, overly long sentences, and also short sentences. Unnecessary filler words. Things like "in a fast-paced world of" or "it's not just x, it's y", all of these clichés.
I'm not saying ignore them because sometimes they're handy, but the key is understanding when to use them.
As I said, this AI world and digital world that we live in is about technology, which is where AI sits, but also behaviour, which I think most people, especially tech people, ignore.
Understanding human psychology is going to be key. When it comes to what you're doing, there are different things you can look at.
You can look at ways to generate content, but always give it what I like to call that gut check. Rewrite the weak spots and do the final review.
This here is what I like to call the AI sandwich. An AI sandwich, in my mind, is this.
I will always give it input first, 10%. AI will be the meat of the sandwich, or the main substance of the sandwich. Then I'm the top layer, meaning I will look at it. I will read it. I will gut check it. I will make sure it's OK.
Very rarely do I copy, paste and put it out to the world. I'm always top and tailing it.
This is key, especially the more you train the model so it sounds more like you.
I call this the AI sandwich, and it's something I would highly recommend everyone do.
Tara, that's a good question. I'll answer that at the end, if that's alright, because I think we're going to cover something similar.
Here is a checklist of some of the things to be aware of when it comes to AI.
Key things: read it out aloud. You can do that, depending on what you're doing. If it's strategic planning, I'll do that, or optimising. If I'm sending an email to someone, I'll read it out aloud and think, does this sound like me?
That's key as well. Does this actually sound like something I would say? Or if it was a script, does it sound like how I would say it?
Spell check is pretty good, but it's more to do with grammar. And when I say grammar, it's a mixture of grammar and spelling, actually. UK and American spelling, that's the thing to look out for.
Over here, we don't spell organisation with a zed, things like that.
These are some of the things, but one big thing I would say is to train the model.
If you know how to train the model, when I go to ChatGPT, Claude, Gemini, Copilot, Perplexity or any large language model, I make sure that it sounds like me because I've trained it.
The quickest way, if you've never trained a model before, because I find a lot of people still use AI like it's Google, meaning they have one chat and everything goes into that one chat.
What you can do is go to one chat. Let's say, for example, the focus of this chat is to improve the headlines for your emails.
Start with this: "From now on." Those words are so important. From now on, ask what you want it to do, and then say at the end, "Does that make sense?"
It will repeat back. Everything in that chat, because I've said it's about headlines, will be focused on headlines.
So from now on, explain what you want. Does that make sense? That's really key.
Not training the model is like using a smartphone and only using it to make calls.
Now when it comes to what we're doing at Constant Contact, there are a few things we've done. One of them is that we've got a really good report, and I'm just going to put this in the chat.
Stephanie said: "Is it like having an agent?" No, not what I've just said.
But here is a good report as well if you want to stay up to date with what people are doing in the world of AI.
I saw someone said they felt like they're being left behind. The fact that it's 2026 and you're doing it, no, you're not. If this was this time next year, I'd be trying to think of a polite way to say, yes, you are. But right now, no, you're not.
How do I get good at prompts? This is something else someone put in the chat as well.
Master martial arts. What do I mean by that? It doesn't mean go to the gym or go to a dojo, get a sensei and start fighting. What I mean is understanding the principles of martial arts.
The principles of martial arts are that there's a belt system. Your first day at jujitsu or karate, whatever it may be, you start with a white belt. Depending on the discipline, there are all different colour belts, and then you get to black belt.
I see prompting exactly the same. What do I mean by that?
This here is a white-belt prompt: "Write me a post for Instagram about International Women's Day."
You will get a decent answer, but you'll get an answer like everyone else who puts in a basic prompt.
My mum, who's never used ChatGPT before, can go into ChatGPT right now, put the exact same thing in and get the same result as you, pretty much.
What you want to be able to do is think differently. This is where we start going up the belt system all the way to black belt.
Get AI to question itself. Get AI to think for itself. Get AI to understand why it came up with that. Train the model on you.
All of these things are going to help get you better results.
As I said, I see prompting the same as martial arts. If you're a black belt in martial arts, you're not saying to ignore white-belt moves. You just know when to do them.
That is really the big takeaway.
How do we get good at prompting? Here are five simple rules.
Be specific about what you want, meaning your goal.
For every prompt, I always have some form of goal or outcome. I am looking to do this. Why? It gives it direction.
Another thing you can do is tell AI who you are writing for. My audience is blah blah blah.
Set the tone. I want it to be conversational. I want it to be friendly. I want it to be professional. I want it to be whatever it is. What tone do you want?
Give it rules. I want it to come up with a really eye-catching headline, and then the next sentence needs to get somebody's interest. Then I want bullet points. Also, make sure it's no more than 500 words.
Give it rules for the output. Then include examples that match your brand voice, but also what good looks like, or even bad. Avoid this. Make sure it doesn't look anything like this.
Once you start doing some very simple prompting guidelines for yourself, this is going to help because, ultimately, you've got the smartest assistant you can ever have in your pocket.
You just need to give it some form of guidance. That's your role.
These are different things that you can prompt and get ideas from. But also, if you go back to the 12 AI essentials, look at those from white belt to black belt.
My attitude to AI has been this, and I like to keep things simple and fun. If these 12 things are going to be 95% of what I do, then I just need to get good at these 12 things.
To get good at these 12 things, I just need to understand: this is a basic prompt, this is a better prompt, this is an even better prompt, and that's it.
All of this stuff is simple. Digital, just in general, is simple, and this is why we have 15-year-old millionaires doing it. They've not even finished high school yet.
So it can't be that complicated, unless we're engineers and creating algorithms.
Here are some examples.
Here's a scenario. If you need email subject lines, this is the type of prompt that you should look at doing.
"Write 10 email subject line options for a..." Then in red is what changes for you. Make it specific for you.
"My audience is..." and then describe them.
Use natural language because AI understands natural language, and then you can fill out the rest. Avoid clickbait. Ask me if you have any questions.
That's a really important thing to say at the end of a prompt.
Another example: "I have the following..." It might be a newsletter. "Rewrite it as a Facebook post, Instagram caption and short text."
This is where I talk about reformatting. Here's one format. Put it in these formats. And then here's the original. Ask me any questions.
Before we finish, here are five things to get started with AI.
Have master prompts. You might save a master prompt or have a prompt structure.
I actually have a Notion document with all of my prompts, and I just copy and paste or fill out the gaps. Really helpful.
If you've never started before, maybe start by generating subject line ideas. Just come up with awareness.
Because if you're doing it from a marketing point of view, if you don't get my attention, it doesn't matter what comes after. It doesn't matter how complicated your email strategy is. It doesn't matter how complicated your advertising campaign, retargeting, pixels and cookies are.
The only metric you'll get is that no one clicked on it. So subject lines are a really good place to start.
Always edit before sending. That's the AI sandwich.
Build habits. As I said, right now is the golden era. Now is the time to do stuff because next year you don't want to be failing with your own money.
Right now, you can do a lot of this stuff for free. So fail now. Test. Fail. Test. Make mistakes. Get it right. Get it right again.
Then, when next year comes, you've gone through the testing and failing stage. Now you're hitting the ground running. And also, keep your data safe.
Now you've got AI in a lot of different tools. You're seeing this a lot more now. Some of the tools that have always delivered now have AI built into them, and Constant Contact has a lot of really good stuff.
Whether you're building campaigns, generating content or using BrandKit, it saves you so much time.
One of the things I get asked is: how do I save time? Don't waste brain calories.
What BrandKit does is go to your website, look at it, and work out your brand, tonality, colours and so on. It does that with AI.
It's got an AI assistant to help you and also help you with templates. So it's a really powerful tool.
If you want to learn more about Constant Contact and how it can help you get results, feel free to claim the 30-day free trial.
Just scan the QR code, get the first 30 days free, play around with it, test, try anything you want with it. Really use those 30 days.
What I'm going to do now is pass over to Sophie, who can explain a bit more because she knows more about it than anyone.
Sophie: Great. Thank you so much, Andrew.
If you enjoyed Andrew's session and you want to go in and trial a bit more of those AI features, and what those features can do specifically for email and digital marketing, feel free to scan the QR code and trial our 30-day free trial.
There's no credit card or payment details required. You can just sign up, go in and start using the trial. You can upload your contacts and send out emails, and see how a tool like this would work.
We do also have a new product that launched just last week. It's our starter email product.
It's very similar to our generic product, which is that all-in-one platform, but this is very much specific to email and to those who maybe just want to use the email feature.
You can go in and build, edit and preview your emails. There are a lot of different ready-made templates you can use, especially if you have your BrandKit available as well.
You can upload that, and you can send up to 2,500 emails per month.
I'll put the link in the chat specifically for that starter email product. But if you'd like to trial the all-in-one platform, take a look at this QR code as well and feel free to join.
Ryan: Brilliant. Well, thank you, everyone. Lots of feedback in the chat. If you have any questions, let us know.
Andrew: I think somebody asked a question about how to convince people your writing was not AI-generated. I think Tara has left now.
I think this comes down to training the model. If you've trained the model on you, then it won't sound like everyone else.
The other thing is that you're going to get to the point now where everyone is just going to assume everything is AI as well. So that's the other thing to be aware of.
However, if you add your own mannerisms and make it sound as if it was you, that's the key when it comes to training the model.
Someone said they've created a Claude skill and all of these. If you've trained the model, all it's doing is training it on you, and that's the key thing.
When I've delivered this whole thing, you might think, am I reading the script? I'm not, by the way, but I could have. Again, you're just adding your own self to it.
That's why I talk about that AI sandwich being so important.
Any other questions? Juan asked: "What should the brand voice be?"
Do you mean your brand voice? If it's for your actual brand or for yourself, if it's for yourself, obviously, be you.
If it's for your brand, the exercise I usually get people to do is this: if you could get any celebrity, dead or alive, to take control of your social media, who would you pick and why?
The reason you do that, and the reason I say dead or alive, is because you're not going to get them. But what are the attributes of that person?
They're funny. They're forward-thinking. They might be serious. They're relatable. These are the key attributes, and these are the attributes you want to put into ChatGPT and say: "I want it to sound like this."
Or especially if you have a person, because you can always put that person in as well, and ChatGPT or Claude will look over the internet at how that person sounds.
Lisa asked: "What's the best way to train a personalised ChatGPT to make it sound like you?"
There are four ways you can train a model.
One is custom instructions, and this is the overall model. Don't train it too much because every single chat will be focused on that.
This is where I might say: make it UK English rather than American. Avoid em dashes. Avoid jargon keywords.
Then there's the chat, which I explained earlier on.
Then you've got projects. Projects are like folders.
Imagine you've got a folder called health, and everything in that particular folder or project is trained. Every chat is trained on that.
So if I've got one on health, I'll say: "This is what I want to achieve. This is what I want to eat. This is how much exercise I do."
Every chat I open in that project is trained specifically on what I've asked it to do.
And skills are relatively similar. Skills, if you don't know, are like The Matrix. You know when Neo says, "I need to learn kung fu"? That's what a skill is.
So you can train a particular skill, and then you can start that chat, or halfway through the chat, put forward slash, and it will give you a list of the skills you have in, say, Claude. Then it will have that context.
Those are the key things.
Custom instructions are in settings. Yes. And pretty much all of them.
Someone asked: "What are your top three AIs right now?" If you mean AI tools, I have a daily podcast. It's called In A Nutshell, so In AI Nutshell. You can see it on Spotify.
I do it every single day, but it's only 10 minutes. If you're like me and you listen to stuff at twice the speed, that's five minutes and gone.
Every Tuesday, I do what I call Tools Tuesday, so I talk about different tools on a Tuesday. Sometimes I'll do an episode on my favourite tools.
I would say my favourite tools, or the tools I use the most, are large language models, ChatGPT and Codex within that, even though I pay for Claude, Copilot, Perplexity and Gemini.
I use one called Whisper. WhisperFlow is to do with voice dictation, and that's because I suffer from repetitive strain injury. I've had it for the last 20 years, so I can't type without being in a lot of pain.
I've tried pretty much all of them over the last 20 years, and this one is the one I really like.
The last one is probably Midjourney because I do a lot of presentations, and I have a particular style. Midjourney helps me come up with that style.
So I would say they're the three most useful tools that I use the most.
Sean said: "I use AI to help improve my photographs of my products, but then in Instagram it sometimes gives them an AI info label, which I would like to avoid."
To be honest, this is something I've been talking about a lot, especially on the podcast.
Where's the line? They say, is this AI-generated? Where's the line?
Because if I took a picture of me, and I used AI to make me where that wall was not there, I'm on a beach, this is green, this here is a drink, and I'm white, and I'm a female.
You'd say, alright, is that AI-generated? And I might turn around and say, well, no. The original picture wasn't. I used AI to edit.
Then you might have a picture of me, and I just do an AI-generated picture of me, which looks exactly like me, and then you say: "Alright, that's AI."
So where's the line? Because actually, the AI-generated one looks more like me, but the real picture of me that I used AI to edit doesn't.
You might say, OK, but if you're going to use AI to edit, then that shouldn't be allowed. Then what about Photoshop for the last 20 years?
This is why I always say: where's that line?
The platforms need to understand this. Right now, it's a grey area.
Sabrina said: "I was told at a Google Digital Garage event last year that Microsoft 365 Copilot is a good way to get the confident conventional version of ChatGPT. So I switched to Copilot and haven't actually used ChatGPT in agents."
There are certain ones that are bad. Generally speaking, it depends on what you're doing, Sabrina.
If you're a very heavy user, and I'm talking using it for coding and AI agents and all of that, then maybe you might want to look at different ones.
But generally speaking, if you're going to be using it mainly for the 12 things I said, as long as you train it, they're all pretty much as good as each other.
I've got five. I pay for five.
I would say, though, Perplexity is better at research. When I need to find something out, Perplexity lies the least. That's what I've found.
ChatGPT and Claude are pretty good at the same things. Copilot is good, especially if you've got Outlook, Word, Excel and all of those. Gemini is good if you're working more with YouTube and the Google products.
That's what I've found. Overall, I think Google is probably the best company in AI because of all the things it's got.
But to be honest, I could do 90% of what I do using any of the tools.
Ryan: I think, Andrew, we've just gone over a bit there.
Andrew: Sure. No worries.
Honestly, earlier on, when all the numbers were coming in and the percentages, I loved it.
If anyone has any more questions, feel free to follow me on LinkedIn. Ask me questions on LinkedIn. That would probably be the best way to reach me.
I'm back next week as well, so if you're around next week, I'm delivering the session next week.
Ryan: It's been amazing, Andrew, and a huge thank you to you and to Sophie. Sophie's been in the chat there answering questions as well, and I think there's been some brilliant feedback coming in.
Jen, yes, there is a replay, and a recording will go out later on today. So keep an eye out for that.
A big thank you to everyone for joining the Marketing Mondays webinar. The recording and resources will go out this afternoon.
Huge thank you to Andrew for sharing your expertise. It's been a brilliant session.
Thank you, Andrew and Sophie, and thank you everyone for joining.
Andrew: Thanks, everyone. Take care. See you next week.
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