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Join for freePosted: Wed 11th Mar 2026
When AI can draft customer personas, summarise reviews, analyse survey data and even generate interview questions in seconds, it's tempting to believe you no longer need to speak directly to your customers.
But the businesses that stay relevant, resilient and profitable still have one habit in common – they keep talking to real people.
In this practical Lunch and Learn, customer insight strategist Katie Tucker explores why human conversations remain your competitive edge and how to run simple, effective customer interviews that lead to better decisions.
Learn when to use AI, when to step away from the screen and how to ask questions that uncover what customers really think, feel and need.
Whether you're launching something new or refining what you already offer, this session will help you replace assumptions with evidence and confidence.
Why real customer conversations still matter in the age of AI – and where AI can (and can't) help
How to find the right people to speak to and how often you should intentionally speak to your audience
How to ask better questions that uncover honest, useful insight and help you make better business decisions
Katie is a customer insight strategist and the founder of Product Jungle. She helps founders, product teams and growing businesses make smarter decisions by understanding their customers better.
With over 12 years' experience leading teams and delivering stand-out products and services, Katie has supported hundreds of businesses to replace guesswork with evidence.
She is the author of the Amazon bestselling book on market research Do Penguins Eat Peaches? And Other Unexpected Ways To Discover What Your Customers Want and the pocket book How To Get To Know Your Customer and a regular speaker on market research and business strategy.
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