How to market your brand

In crowded markets, credibility matters more than ever.

In this session, brand strategist Teresa Ferreira shares how to clarify your positioning, craft authentic storytelling and communicate sustainability without falling into greenwashing.

Learn how to build trust, create consistent customer experiences and translate your values into marketing that genuinely connects – and converts.

Topics covered in this session

• How to clarify your brand positioning so your marketing stands out in competitive markets

• How to communicate sustainability and eco-conscious actions with credibility (and avoid greenwashing)

• How to create consistent brand experiences that build long-term trust and loyalty

About the speaker

Teresa is the founder and creative director of Ferrgood Studio, a brand and creative studio working with brands that want to be more than beautiful.

She specialises in brand strategy, creative direction and storytelling, helping purpose-led businesses translate their values into design that sells, scales and stays true to who they are.

Teresa has worked with global brands, including Adobe, and has been recognised as a Top 25 Creative Director globally by Creativepool. She regularly speaks and delivers workshops on brand clarity, sustainability and the evolving role of creativity in the age of AI.

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