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Join for freePosted: Thu 24th Jul 2025
Do you know you need to create more blogs but you don't know where to start? Or maybe you want to create a bespoke guide for your business or a lead magnet? Or perhaps you're keen to try LinkedIn articles?
You might be good at creating short and quick content, but you need long-form content too!
The most successful websites and content plans have a mixture of short and long-form content. Blogs are a great device to showcase your expertise and long guides or thought-leadership content can act as great lead magnets too.
In this session, led by Sally Day, we explore how to create impactful and engaging blogs and long-form content, focusing on style, layout, SEO techniques and structure.
Learn about tone, style, structure and layout (and planning!)
Understand the different techniques used in long-form content
Learn about tips and tricks to use when you’re stuck
Sally runs Saltoria Marketing and is an Enterprise Nation adviser. She and her team are super passionate about making marketing fun and accessible for everyone and giving small companies the same opportunities that big brands get.
Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business.
