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Join for freePosted: Tue 10th Mar 2026
Most product-based founders try to market everything at once.
More SKUs, more noise, more launches. More effort. But the brands that dominate categories don't do more. They focus.
In this webinar led by Kyllie Knight, learn how to identify, position and build a hero product, the one product that anchors your brand, drives authority and does the heavy lifting in selling the rest of your range.
Find out how to structure your brand so that one product builds reputation, trust and demand and everything else benefits from it.
If you're tired of marketing five products lightly instead of one product powerfully, this session will show you the strategic shift to make.
How to identify (or decide) your hero product: What makes a product capable of carrying your brand, and how to choose intentionally instead of emotionally
How to position it as the category leader: How to refine messaging, repetition and focus so that one product builds authority through clarity not volume
How to structure the rest of your range around it: How to turn your other products into strategic extensions that increase lifetime value instead of competing for attention.
Kyllie is a branding and marketing strategist with over 15 years of experience building and scaling product-based brands.
From starting her career at ELLE Magazine to later launching and scaling her own six-figure digital agency, she now works directly with founders who want to grow their dream business with structure first.
Through her consultancy and her signature programme, Dear Founder, she helps ambitious product-based business owners build brands with authority, clarity and commercial strength.
Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business.
Join today to get everything you need to start and grow your small business, in one place.
