Posted: Tue 1st Aug 2023
What is your brand proposition – is it compelling for your target customer and does it give your business a competitive advantage?
In this Lunch and Learn, Steve Paul explores how to develop a desirable, differentiated, and defensible proposition that can form the basis of all your marketing and sales communication. He also shares how to test the strength of your brand proposition.
Steve is an experienced leadership coach and an expert mentor in branding, marketing, communications and digital. He has a wealth of practical hands-on marketing and sales experience gained by leading marketing and sales activities at Philips Electronics, IBM/Lotus, Harper Collins, and The BBC.
Key takeaways from this session:
Discover a way to map the position of your brand, product or service in the market versus your competitors
Find out a template for building a powerful positioning statement
Learn a methodology for testing the strength of your brand proposition
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