Lunch and Learn: Developing a winning brand proposition

Steve Paul
Steve PaulCesura Coaching and Mentoring for Business

Posted: Tue 1st Aug 2023

What is your brand proposition – is it compelling for your target customer and does it give your business a competitive advantage?

In this Lunch and Learn, Steve Paul explores how to develop a desirable, differentiated, and defensible proposition that can form the basis of all your marketing and sales communication. He also shares how to test the strength of your brand proposition.

Steve is an experienced leadership coach and an expert mentor in branding, marketing, communications and digital. He has a wealth of practical hands-on marketing and sales experience gained by leading marketing and sales activities at Philips Electronics, IBM/Lotus, Harper Collins, and The BBC.

Key takeaways from this session:

  • Discover a way to map the position of your brand, product or service in the market versus your competitors

  • Find out a template for building a powerful positioning statement

  • Learn a methodology for testing the strength of your brand proposition

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Steve Paul
Steve PaulCesura Coaching and Mentoring for Business
I'm Steve Paul – Business Mentor, Leadership Coach and co-founder of the Marketing Mindset Partnership Work with me as your business mentor and I will provide you with practical hands on support for you and your business in your ambitions for growth, profit and reputation. That support is based not only on my knowledge and skills but also on my experience heading up marketing and sales teams within businesses and as Head of Digital in independent marketing agencies. Over the last 6 years I have built a mentoring and coaching practice to support professionals in small to medium-sized businesses that are looking to grow and succeed. That support includes coaching individuals who want perform at their best for their business, their colleagues and themselves. I work with my clients – from the leadership team to the hands-on teams – to equip them with the mindset, the methodologies and the tools to plan and execute activities that will deliver sound results. Areas that I cover as a business mentor include: Using digital for effective marketing and sales Digital for internal communications Developing brand and value proposition, and competitive positioning Marketing planning Developing and presenting pitches Writing proposals Working with external agencies Areas I cover as a coach include: Leadership, management and team development Maximising employee engagement and wellbeing Creating and embedding a company culture Confidence and self-esteem I have an enthusiastic and empathetic style and take care in my work, as a mentor and coach, to hear what my clients are saying and to work with them in the best way that they chose and enjoy and that brings them the results they are looking for. My experience I've held senior marketing, sales and strategy roles at director level with leading organisations: Philips Electronics, Commodore Computer, IBM Lotus, Harper Collins, The BBC. I've led diverse teams as Client Director and Head of Digital with digital and brand agencies working with larger and small to medium-sized businesses. I'm a business mentor and leadership coach and I coach private individuals My qualifications BA Hons - Business and Marketing Diploma in Transformational Coaching Accredited Coach with the International Coaching Federation A trained NLP and Hypnotherapy Practitioner Registered Digital Champion with Digital Kent (an initiative of KCC) My interests Family Music - as a listener and a performer Reading - mostly non-fiction Food - eating out and cooking Cricket

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