Creating an AI-powered sales process
Posted: Wed 10th Dec 2025
The legacy playbook of "do more, sell more" is broken.
Hiring more reps, demanding more activities and adopting more technology no longer guarantees productivity.
Growth has stagnated, reps are unable to connect with customers and leaders are unable to scale predictably.
As a start-up or new business, you have an opportunity to build an AI-powered sales strategy from day one or to adapt your existing process.
Topics covered in this session
Mapping your sales process
Top use-cases for AI in sales
Actionable next steps for adopting AI in your start-up
About the speaker
Anna Gordon manages the HubSpot for Startups programme for UK and Ireland and partners with investors, accelerators and incubators.
She's passionate about connecting start-ups with the right knowledge, tools and network needed to scale.
Prior to HubSpot, Anna worked at Enterprise Ireland where she both advised and secured investment for Irish tech start-ups and SMBs.
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