Why changing the high-street narrative is vital for success

In this webinar, Laura Harris from HighStreetPositives explores why changing the narrative about our high streets is vital for business success, investment and local engagement.

Using survey insights and real-life examples, she shows you how to build pride in your place, share local good news, collaborate with fellow enterprises and highlight the high street as a community hub – all to strengthen both your business and your town.

Topics covered in this session

• Why narrative matters – understand how perceptions influence local engagement and your business, with insights from HSP surveys

• Building pride in place – practical steps for small businesses to foster community spirit and collaborate with other local enterprises

• Making high streets experiential, convenient and community-focused – actionable ways to attract and retain customers while contributing to a vibrant, valued local high street

About the speaker

Laura is the founder of HighStreetPositives, an organisation dedicated to transforming perceptions of UK and Irish high streets and highlighting their role as vibrant, essential community hubs.

Through research, storytelling and community insight, Laura helps small businesses and towns showcase what's working and build stronger local and national engagement.

She brings experience in location and customer analysis to support practical, evidence-based approaches that drive positive change.

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