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In this Q&A for Enterprise Nation's Tech Hub programme, Monica Daswani and Giorgia Guazzarotti explain how using simple AI tools can improve your content marketing.
Giorgia covers content strategy, helping you align your business goals and engage your audience with the right platforms and content.
She explores AI tools for creating content and demonstrates how a content calendar can help you stay organised and consistent.
Monica looks at current challenges and successes when it comes to marketing strategy, and demonstrates how AI can support them.
She also lays out a framework for integrating AI into your processes and highlights the ethics of using AI in marketing.
How AI can help support your marketing strategy
AI tools currently available for creating marketing content
A framework for how to build AI into your existing marketing processes and methods
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