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Posted: Tue 7th Jul 2026
Last updated: Tue 7th Jul 2026
5 min read
This post is sponsored by GoDaddy.
If you're a small business owner, your website is rarely "finished".
Your business evolves, your customers' expectations change and what worked a year ago may no longer reflect where you are today.
The challenge can be finding the time, inspiration and technical expertise to keep up.
That's one of the biggest themes Selina Bieber, vice president of international markets at GoDaddy, explored during her recent Lunch and Learn session with Enterprise Nation.
Rather than seeing websites as something you build once and revisit every few years, Selina encouraged founders to think of them as living tools that can evolve alongside their business.
The good news? AI builders are making that easier than ever.
VIDEO: How AI makes creating websites easier for small businesses
In this session, Selina breaks down what's changed for small business owners in the age of AI, and why it influences how you think about your online presence.
For many small businesses, updating a website has traditionally meant hiring a developer, paying an agency or learning how to use a new platform from scratch.
That often means changes get delayed or never happen at all. But AI builders are changing that.
Instead of starting with a blank page or navigating complicated software, you simply describe what you want to achieve.
The AI helps create the content, structure and design, allowing you to make improvements quickly as your business grows.
This gives founders something incredibly valuable – agility.
Whether you're launching a new service, updating your opening hours or refreshing your brand, you can make changes when you need them rather than waiting until you have the time for a full redesign.
Your website doesn't need a complete overhaul to deliver better results.
With an AI builder, it's easier to make regular improvements such as:
adding online booking
updating your homepage messaging
creating new pages for products or services
refreshing your branding and imagery
testing new ideas before investing significant time or money
Instead of treating your website as a one-off project, you can continue improving it as your business develops.
You don't need deep technical knowledge to use an AI builder, just the ability to explain what you want it to do.
Unsurprisingly, better prompts lead to better results. There are specific ways you can be more detailed in your prompts which will lead to much stronger results.
Rather than saying, "Make me a website", try: "Create a website for a barbershop in Austin called Fresh Cuts. Include services and pricing, a photo gallery, location with map, opening hours and a 'Book Now' button."
Instead of asking, "Can you make it look better?", be more descriptive: "Redesign the homepage with a modern feel using a dark colour palette, a larger hero image and shorter, more visual content sections."
The more context you provide about your business, customers and goals, the more useful the output becomes.
Creating content is only part of the picture. AI can act as another pair of eyes, helping you review your website from a customer's perspective.
For example, you could ask AI to:
review your homepage to make sure it's clear
identify missing trust signals
suggest improvements for mobile users
check whether your calls to action (CTAs) are clear
review how easy it is for customers to contact you
This gives you practical recommendations you can implement straight away, helping you continually improve your online presence without needing a complete redesign.
While websites remain the starting point for many businesses, AI tools can also support a much wider range of business tasks.
GoDaddy's latest Small Business Research Lab survey shows that, among the 52% of UK small business owners who use AI to support their businesses:
67% use the tech to help create content such as video and social graphics
48% use it to get help with their business strategy
44% use it to support their marketing activities
If you're wondering where to begin, start small. Choose one improvement and build from there.
Every improvement helps your online presence better reflect the business you've worked hard to build.
Importantly, AI builders aren't replacing your ideas or your expertise – they're merely helping you bring them to life with more impact.
For every small business owner that works long hours and pours their soul into the companies they create, that's a very powerful advantage indeed.
