From idea to clarity: Define what your business stands for

This is the first session in a week-long series of free webinars from Enterprise Nation and Canva, created to help small business founders sharpen their marketing and build stronger brands.

To stand out as a small business owner or consultant, you need more than a great offer. You need a clear value proposition that shows exactly why you're the right choice.

In this session, Rob Boliver will help you uncover what truly sets you apart.

You'll move from a messy brain-dump of ideas to a clear, confident brand identity using a simple, practical process.

You'll also learn how to use Canva Whiteboards to brainstorm, organise and shape your brand visually and strategically.

By the end, your founder story won't just be a bio, but a narrative that attracts your ideal audience.

Topics covered in this session

• Why branding matters for founders in 2026

• How to use Canva to brainstorm, "moodboard", and shape your brand visually

• How to develop a founder story and a clear niche that feels right for you

About the speaker

Rob Boliver is a UX/UI designer and Canva Verified Expert, based in Europe. Rob helps you stand out online through the use of simple tools.

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