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Posted: Tue 27th May 2025
6 min read
Enterprise Nation announced today that it has a new chief executive officer.
Aaron Asadi, the former CEO of Saga Media, part of the FTSE-listed Saga Group, will take over leadership of the small business support platform and 130,000-strong membership community on 1 June 2025.
Emma Jones, CBE, founder of Enterprise Nation, will leave the business at the end of May, ending 20 years of remarkable leadership and pioneering work that made her one of the most recognisable figures championing the small business community in the UK.
Emma’s relentless belief in the power and potential of the UK’s small business community will continue undiminished at Enterprise Nation under Aaron’s direction – and in her own future work.
Aaron said:
“At Enterprise Nation, we are on a mission to give small businesses the support they need to be the best they can be. Because the talent and vision entrepreneurs have is enough when they have access to the right tools, education, and people.
“Ninety-nine per cent of this country’s businesses are SMEs – five-and-a-half million. Can you imagine the power of that for this – or any – economy if that wasn’t just a statistic but a community?
“I can. And that’s why I am proud to be the new CEO of Enterprise Nation.
“I want every independent agency, restaurant, hairdresser, plumber, consultant, and shopkeeper to join us and connect with each other. From Etsy sellers to construction contractors, we can build a space that celebrates what we do and represents what we need.
“Our greatest entrepreneurship will be our togetherness.”
Aaron will work closely with the five senior members of Enterprise Nation’s established executive leadership team, who have been in place for more than three years and will help to ensure a safe transition over to Aaron’s leadership.
Under Aaron’s direction, Enterprise Nation will continue to work relentlessly to serve its community and work closely with the government to ensure start-ups, early-stage and small businesses have access to all the support and the conditions they need to thrive.
Aaron has a strong track record in growth strategy and is the former CCO of global multi-media platform Future Plc. He has overseen the growth of internationally respected tech brands, such as TechRadar, Space.com, and Tom’s Guide, reaching hundreds of millions of people every month.
Aaron added:
“Over the last 20 years, Emma Jones has led Enterprise Nation from a small community of home-based businesses to an astonishing 130,000-strong community and a platform offering the most comprehensive digital tools and services for the UK’s entrepreneurs.
“I want to build on that legacy to reach even more entrepreneurs in the UK and globally, delivering cutting-edge support to make sure they can grow and thrive.”
ENDS
Aaron is a high-impact entrepreneurial business leader with a proven track record of launching and scaling powerful digital businesses. As the CEO of Enterprise Nation, he brings over 15 years of senior executive experience in technology and ecommerce strategy, most notably at Future plc and Saga Media.
At Future plc, Aaron held multiple senior leadership roles, including managing director of e-commerce. He was responsible for a $150 million global P&L, leading growth strategies that boosted audiences to 500 million and delivered record-breaking revenues across consumer tech, music, and photography sectors.
As CEO of Saga Media, part of the FTSE-listed Saga Group, he launched a new digital division from scratch, delivering a bespoke web platform with two million monthly sessions and a growing and engaged community.
Aaron has repeatedly designed innovative models and driven growth in both B2B and B2C environments. He’s a specialist in growing online audiences, creating compelling knowledge platforms, SEO strategies, and sustainable models – and now channels his passion and deep knowledge into supporting the next generation of entrepreneurs and the five million small businesses in the UK.
